Moscow
2012

St.Pete
2018

Singapore
2015

Bucharest
2017

Warsaw
Sep 2019

Vienna
IIQ 2020

Bangalore
IIQ 2020

Chennai
IIQ 2020

In 2018 we hosted events for more than 90.000 guests and in 2019 we plan to serve more than 110.000 guests both at the new and existing locations.

Our CAGR is of 36% between 2013 and 2018

Experience traction

In 2019 we have 21 studios in 4 countries and we are planning to reach 33 studios by mid 2020.

Numeber of studios

Thanks to our EPIC formula we are able to stage experiences that have a net promoter score more than 80. This is an exceptional performance as we considering industy standards.

Net Promoter Score

CULINARYON

Launched in 2012, CULINARYON stages one-of-a-kind premium culinary events that combine education and entertainment and maximise engagement through hands-on experiences.

PAINTON

Art-Parties with taste, combining hands-on painting classes with fun and engaging entertainment and amazing F&B offer.
Launched in April 2019, is an ideal experience to complement EPIC product portfolio.

WINEON

An innovative experience, launched in 2019, combining the noble worlds of wine and whiskey, with the thrill of Las Vegas, brought to you in an exclusive blind tasting appreciation game.

QUIZON

Trivia Game based Parties where teams are challenge on various interesting and fun topics. The events and questions are fully customizable. To be launced september 2019

Team building, client incentives and conferences

Birthday parties, bachelorettes and any other reason to celebrate

Themed kids birthday & baby showers

Corporate
Events

Private
Events

Kids
Parties

Master
Classes

Hands-on cooking and painting parties

Revenue stream by Experience

Corporate events represent the majority of our revenue due to larger group size, higher average check per person and higher frequency of purchase. EPIC enjoys high cross fertilization among private and corporate clients (e.g. General manager booking a corporate event and a party of his kid)

Revenues do not include PAINTON and WINEON Casino as they are just being launched.

Margin by Experience

Corporate event are our focus as have the highest margin due to higher spending power and higher number of guests per event. Other types of events are also very important due to cross-fertilization and faclity saturation.

By providing a differentiated range of experiences, we are able to serve different market segments, optimising venue saturation in different days of the week and times of the day.

Experience variety optimised saturation

The combination of established cooking market with new Paint and sip

In the last 10 years Globally the search terms for pain and sip have dramatically increase, making it an ideal complimentary offer to the more established market of cooking classes.

Addressable market

Thanks for edutainment concept we combine both educational and recreational experiences for corporate and private customers, ranging from team buildings to kids parties.

Unfortunately there is no available market data about recreational cooking schools and paint and sip industry experience providers.

Cost leadership

Differentiated offer

(why we can provide better value for money)

(why can we charge more than competitors)

• Rent:
- multiple brands under the same roof
- destination (no need for high traffic location)
- ability to deliver both in house & external events
• Food Cost: Zero waste business model
• Scale: allows us for cost efficiency
• Systems & IT support: our scale allows us to invest
• Sales & Marketing: Lower client acquisition cost as client acquisition cost is divided among different brands
HR: ability to leverage on freelancers to offset seasonality of demand

• Multiple Brands: Differentiated & unique experiences
• Clients: B2B & B2C able to come for multiple occasions
• Up-selling: additional services and augmented experiences
• Turn key events: we manage the event from A to Z
• Premium brand positioning: Brands that do not compromise on quality
• Venue and event size: Connected rooms allow for large events
• External events: we can charge premium for external events
• International cuisine: Our international footprint allows us to grow constantly or recipe portfolio
• Ingredients: Zero waste allows us to have always fresh ingredients delivered especially for the event

Average check

Thanks to our differentiated product offer we are able to charge more than competitors. Our average check per person, ranges from approximately 130 USD in Moscow and Singapore to 100 USD in Bucharest and St.Petersburg.

We are able to organize large in-house up to 4 times the size of the events of our competitors, thanks to our modular and interconnected studio design.
The large majority of Competitors by being significantly smaller in size can't host events above 30 guests, leaving a significant part of the market to EPIC Company

Large Events

CULINARYON has a database of over than 600 recipes and constantly growing. Our international menu sets are optimised to provide an engaging and tasting experience in a set amount of time. By expanding internationally we acquire specific knowledge of each local cuisine.

International cuisine

Premium Ingredients

CULINARYON never compromises on quality and freshness of its ingredients. We work only with fresh ingredients as we order food based on a booking system that allows to know exactly what is going to be consumed each day.

We reduced food waste to zero. By working on pre-bookings only we can purchase exclusively the food that will be consumed, reducing food cost to 15%, up to 50% less that a restaurant.

Up to 50% less food cost

A branded studio design that is modular & interconnected like a Jigsaw puzzle

Interconnected studios, like pieces of a jigsaw puzzle can be combined to created facilities ranging from one 1 to as many studios needed. This allows from agile franchise expansion, adapting it to different budgets & market needs

Tilda Publishing

Jigsaw like design

Brick walls, metal, modern finishing

Unique design of the cooking stations ergonomically optimised for classes

A chef table that acts as a real stage for show cooking

Loft
design

Cooking
Stations

Chef
table

Branded design elements

CULINARYON has incorporated strong branding elements in the studio design. Branding of the studios is one key elements

Curated
zoning

CULINARYON design takes into account the function of each zone

Tilda Publishing

80% less back of the house

Our design maximises the efficiency by minimising the back of the house. On average CULINARYON has 80% less back of the house than an average restaurant, limiting it to warehouse, dishwashing area and small office

Scalable business model based on solid systems

In 2018 we have invested heavily in systems and IT platforms.
BPM is the most important one deeply changing the DNA towards analytical efficiency and transparency