Our events are |
What do we do
Corporate events
Thematic parties
Birthday celebration
Kids parties
Business and client events
Thematic parties
Birthday celebration
Kids parties
Business and client events
Our brands
CulinaryOn
PaintOn
QuizOn
KidsOn
WineOn
PaintOn
QuizOn
KidsOn
WineOn
1. Who we are:
EventyON is the leading multi-experience company, staging edutainment events for both corporate and private clients in closed and open formats.
2. Our achievements:
We stage a wide range of personalized and memorable experiences for corporate and private clients, under the following brands
>500.000
Guests
Guests
>100.000 in 2021
>20.000
Events
Events
>5.000 in 2021
21
studios
studios
Moscow, St.Petersburg, Bucharest
85
NPS
NPS
Outstanding Client Satisfaction
2. What we do
We stages a wide range of personalised and memorable experiences for corporate and private clients.
EventyON's extensive portfolio of format and experiences maximises customer choice, retention and life time value
Multiformat boosts repeated purchases, increasing the customer life time value
Delivering high quality external events allows EventyOn to manage excessive demand on peak dates
PaintOn: Fun art-parties with great music, delicious food and wine
CulinaryOn: An immersive experience, blending hands-on cooking and party vibes.
All our formats provide a unique and differenciated experience
WineON: A variety of experiences around the world of noble wines ranging from blind tasting appreciation game (Wine Casino) to Wine blending game (WineONLab)
PartyOn: Bespoke party formats. We never run out of creative ideas to make your event unforgettable.
KidsOn: Premium tailor-made themed events for kids and teenagers, combining education and entertainment
3. Relentless growth
25% CAGR in Russia, despite unfavourable macro and political headwinds
Mln Rub (USD / Rub: Dec 2014: 62, June 2022: 62)
Mln Rub (USD / Rub: Dec 2014: 62, June 2022: 62)
4. Global market trends we ride
We ride 4 global trends shaping the event business and F&B market:
78% of millennials choose to spend money on an experiences over buying products or services.
1. The experience
economy
economy
2. F&B polarisation:
Function vs Emotion
Function vs Emotion
Food consumption is more and more polarised between function (Uber Eats) and emotion.
3. Intangible motivation of millennials
Titles and money are not sufficient, millennials are motivated by sense of belonging out of the job scope.
4. On-the-job
gamification
gamification
The Gamification trend helps to better engage the workforce. It involves the use of game elements to motivate employees and to improve motivation and loyalty.
5. Our clients
B2B events are mainly during weekday, while B2C events (for adults and kids) help saturate weekends & holidays.
B2B Corporate events 75%
B2C Master classes 5%
B2C Events 20%
Team buildings, client incentives and conferences
Birthday parties for adults 15% and kids 5%,
Educational classes for locals. Experience discovery events for tourists
We excel in customer satisfaction
Our Net-Promoted-Score of 85 places us in top 1% in customer satisfaction globally
(NPS of hospitality industry is only 49)
Learn more about NPS score
(NPS of hospitality industry is only 49)
Learn more about NPS score
More products
NPS
Net Promoter Score
NPS® measures customer perception based on one simple question: 'How likely is it that you would recommend us to a friend or colleague?".
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, customers fall into one of 3 categories to establish an NPS score:
Promoters: respond with a score of 9 or 10; Passives: respond with a score of 7 or 8; Detractors: respond with a score of 0 to 6.
NPS scores (the higher the better) is expressed with a number from -100 to +100, and it is calculated by subtracting the percentage of Detractors from the percentage of Promoters
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, customers fall into one of 3 categories to establish an NPS score:
Promoters: respond with a score of 9 or 10; Passives: respond with a score of 7 or 8; Detractors: respond with a score of 0 to 6.
NPS scores (the higher the better) is expressed with a number from -100 to +100, and it is calculated by subtracting the percentage of Detractors from the percentage of Promoters
Fun, engaging and delicious! The visit to CulinaryOn was a highlight of our Moscow trip. The place is located on the top floor of a skyrise, having stunning view over Moscow city centre. The setup was well thought through, the team was professional and customer service met high standards. We had great fun, cooking together was engaging and the dishes (finalized by pro chefs) were delicious. Would highly recommend, specially for bigger groups of friends/colleagues who want to spend quality time together.
CULINARYON is top-rated cooking studio and was awarded with Tripadvisor Certificate of Excellence
5 years in a row.
5 years in a row.
Sander K
"
"
6. Our Strategic Partners
We partner with leading companies around the world like:
7. Our competitors
EnentyON is the only international multi-experience provider, serving both B2B and B2C market. Competition is generally fragmented, hyper-focused, lacking systems and scalability
• Local Mono Experience
An archipelago of small local specialised players (Painting, Cooking, Paintball, etc). Rarely they have more than one room / location with no ability to scale. Usually they focus either on B2B or B2C
An archipelago of small local specialised players (Painting, Cooking, Paintball, etc). Rarely they have more than one room / location with no ability to scale. Usually they focus either on B2B or B2C
• Local team building specialists
A large number of small and un-differentiated team building providers (B2B only), providing a number of games and team building activities. Usually they relay strongly on the owner personality and involvement
A large number of small and un-differentiated team building providers (B2B only), providing a number of games and team building activities. Usually they relay strongly on the owner personality and involvement
• International Mono Experience
ABC cooking studio is the only one real international player that was able to scale despite being focused only on cooking and on B2C customer segment
ABC cooking studio is the only one real international player that was able to scale despite being focused only on cooking and on B2C customer segment
• International multi-experience providers
We see a 'blue ocean' opportunity for a company like EventyON as there are no players with the capability to scale internationally while providing a multi-experience offer for both B2B and B2C clients
We see a 'blue ocean' opportunity for a company like EventyON as there are no players with the capability to scale internationally while providing a multi-experience offer for both B2B and B2C clients
8. Our competitive advantages
We are 4 key strengths vs. competition
• Low rent (-30% vs. F&B)
• Low Food Cost (-40% vs F&B)
• Strategic partnerships
• Low Food Cost (-40% vs F&B)
• Strategic partnerships
1. Cost Leadership
2. Higher Customer
life-time value
life-time value
• Multiple experiences under the same roof sold via the same sales team
• Loyalty customers and high referral rate (NPS:85)
• Loyalty customers and high referral rate (NPS:85)
3. Systems &
procedures
procedures
• Proprietary ERP (enterprise resource planning) system
• Global standards built on data and experience of 20.000 events (by far more than competitors)
• Global standards built on data and experience of 20.000 events (by far more than competitors)
4. Advance sales system
• Active sales system & tools
• Unique concepts
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
• Unique concepts
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
a) Disclaimer: The above targets are not a financial performance representation and do not predict future financial performance of company-owned, joint ventures or franchised outlets. Financial performance might vary widely considering internal and external factors including management performance, competition and market situation. We also do not authorize our employees or representatives to make any such representations either orally or in writing.
** Commercial strength: Premium positioning
9. Our venues
80% of our events are staged within our facilities. Our studios are engineered to maximise commercial and operational efficiency and designed to be iconic and to provide a premium branded experience to our guests.
Operational efficiency
Commercial efficiency
• Interconnected rooms
• both XXL and small events
• multiple events in parallel
• both XXL and small events
• multiple events in parallel
Operational efficiency
• 80% less back of the house than F&B
• Stations on wheels able to change the room layout and configuration
• Stations on wheels able to change the room layout and configuration
Iconic Design
Branding of the studios is one key elements of success. Our brand book has hundreds of brand identity elements for every experience and our standard of operations make our events stand out in professionalism and branding
Loft
design
design
Cooking
Stations
Stations
Chef's
table
table
Curated
zoning
zoning
Brick walls, metal, modern finishing
Unique & functional design of cooking stations
A chef table that acts as a real stage for show cooking
CULINARYON's design takes into account the function of each zone
10. Business opportunity
We are reaching for new partners globally
City selection criteria:
• Financial / cultural capital
• Population ≥ 1m
• Presence of corporate offices
• Presence of tourism
• Financial / cultural capital
• Population ≥ 1m
• Presence of corporate offices
• Presence of tourism
A EventyON in each major city of the world
EventyOn founders / Investors
Alexander Blanc
Founder
Sales, Finance, IR
Sales, Finance, IR
20 years of experience in consulting, consumer goods and finance
Harvard Business School alumni
alex@eventyon.ru
Harvard Business School alumni
alex@eventyon.ru
Giulio D'Erme
Founder
Marketing, Operations, HR
Marketing, Operations, HR
20 years of experience in consumer goods, restaurants and fashion retail
Harvard Business School alumni
giulio@eventyon.ru
Harvard Business School alumni
giulio@eventyon.ru
