2019 was a year of construction, brick by brick.

Highlights of 2019

Q1

Q3

Q2

Q4

Product Development
• Launch of experiences
• Work with Tilda
• Collaboration with all different depts.

1. Business Development
• Chambers of Commerce
• Management of marketing & partnership events

2. Email Marketing

1. Digital Review & Improvements
• LinkedIn focus
• G Ads optimisation
• Engagement of SEO agency

2. HR Career Portal

Digital + Website
• Product materials integration on website
• Trial of new campaigns on Fb, IG, Youtube

Launch of Product System !

1.

As the first global location to do so, we transformed packages into thematic branded experiences, giving clients a greater choice of activities, menus, and prices.

Currently we have 8 branded experiences, 3 hidden special offers, 6 seasonal offers.

Mystery Box

Ready, Steady, Cook

Special Offers $120, $100

Gorgeous Singapore

PaintOn

Wine Las Vegas

Digital Work

2.

Q2: EMAIL MARKETING

Q3: HR CAREER PORTAL

Q4: WEBSITE

• Engagement of existing clients
• Total 19 email blasts
• Created templates, standards
• Tracking of conversion into incoming was set up

• Integration of sales materials with the website
• Engagement of SEO agency to improve Google ranking
• Content production

• Dedicated job application portal created via Tilda
• Part of Employer Branding initiatives

Q3: PAID ADVERTISING

• Optimisation of current campaigns + Launch of PaintOn
• Decrease of cost per click:
$2.46 (Jan) -> $0.55 (Dec)
• Increase of website visits:
3,435 (Jan) -> 9,903 (Dec)

Let's go 2020 !

Brand Visibility

There is a strong lack of visibility of CulinaryOn among the general public. A 3-part approach will be used to create strong brand presence across media as well as industry, HR, and other related events.

1.

SOCIAL MEDIA

PRESENCE IN EVENTS & INDUSTRY

MEDIA ENGAGEMENT

• Editorials/Advertorials on new studio launch/PaintOn
• Content production
• Barter event partnerships

Events relevant to CO's business or to our clients

• F&B industry events
• HR events, conferences
• Lifestyle or expat events, etc.

• LinkedIn
• Facebook, Instagram
• NEW! TikTok

• Influencer engagement to boost awareness

Markets Focus

2.

B2B

B2C Closed

New alternate channels of sales
• Corporate subscription & wellness
• Longterm on-boarding deals
• Working with MICE & Event Agencies

Private events
Kids, Adults

CulinaryOn private events - 10% of total
0 PaintOn Kids event sold

B2C Open

B2B + Closed B2C struggles to saturate capacity during certain timings.
Possible formats:
• Weekend brunches
• Cooking with celebrity chefs
• Family days

Challenges?

More Sales, MORE!

3.

B2B Support

B2B to B2C Conversion

• Existing client engagement through email marketing
• Regular email marketing calendar for special offers
• Optimisation of audiences

Convert existing corporate guests into B2C clients through post-event engagement

• Email marketing for birthdays etc.
• After event emails: include more promotions, create PaintOn version

Brand Portfolio

4.

Cooking will remain the core of our business! Our product offer needs to always be exciting.

1. New fun activity needed
Longest Pasta no longer attracts return clients + launch of new location needs a new signature activity. What will it be?

2. Trendy/seasonal product offers
Calendar of monthly special product offers with new exciting menus and games to keep clients engaged.

Brand does not have any marketing foothold in the market - right now the balance is 80% active, 20% incoming requests.

1. Marketing investment
✓ Paid advertising, Website, TripAdvisor, Google
✘ Signature elements, PR & media, SEO, Social media

1. Food-friendly external events
PaintOn is uniquely suited to be conducted externally, but our inability to cater food hinders us.

2. PaintOn Kids
Not a single event has been sold, while it appears like an attractive format with great potential.

No product development plans for WLV right now.

Cocktail / Mocktail classes @ ShakyOn?
Umbrella brand?