Welcome to #1 hands-on multi experience company
1. Who we are:
EventyON is the leading multi-experience company, staging edutainment events for both corporate and private clients in closed and open formats.
2012
2015
2017
Russia
Singapore
Romania
Poland
2019
Moscow: 9 studios
Saint Pete: 6 studios
Service hub for the expansion in CIS
Saint Pete: 6 studios
Service hub for the expansion in CIS
Singapore: 3 studios
Service hub for the expansion in Asia
New opening in 2020
Service hub for the expansion in Asia
New opening in 2020
Bucharest: 4 studios
Test lab for Eastern European expansion
Test lab for Eastern European expansion
Warsaw: 3 studios
Service hub for Eastern Europe
Service hub for Eastern Europe
>400.000
Guests
Guests
113.000 in 2019
>20.000
Events
Events
5.000 in 2019
25
studios
studios
Russia, Poland, Romania, Singapore
85
NPS
NPS
Outstanding Client Satisfaction
33% CAGR
34% CAGR
40% CAGR
CAGR from 2013 to date
Future expansion will bring openings of India (Bangalore), Austria (Vienna), Switzerland (Zurich), Italy (Milan) and Indonesia (Jakarta). We are looking for partners in other markets to expand EventyON globally under joint venture or franchising
2. What we do
We stages a wide range of personalised and memorable experiences for corporate and private clients.
EventyON's unique brand portfolio maximises customer choice, retention and customer life time value
CulinaryON
PaintON
WineON
QuizON
KidsON
CulinaryON: An immersive experience, blending hands-on cooking and party vibes.
Click here:
www.culinaryon.com
www.culinaryon.com
WineON: A variety of experiences around the world of noble wines ranging from blind tasting appreciation game (WineON las vegas) to Wine blending game (WineONLab)
QuizON: Engaging trivia events, where teams are challenged on customisable topics
KidsOn: Premium tailor-made themed events for kids and teenagers, combining education and etertainment
3. Global market trends we ride
We ride 4 global trends shaping the event business and F&B market:
1. The experience
economy
economy
78% of millennials choose to spend money on an experiences over buying products or services.
55% of millennials are spending more on events and experiences than ever before.
55% of millennials are spending more on events and experiences than ever before.
2. F&B polarisation:
Function vs Emotion
Function vs Emotion
Food consumption is more and more polarised between function (Uber Eats) and emotion.
Cooking is not a necessity anymore, it became a recreational bonding social activity.
Cooking is not a necessity anymore, it became a recreational bonding social activity.
3. Intangible motivation of millennials
Titles and money are not sufficient, millennials are motivated by sense of belonging out of the job scope.
Companies invest in creating meaningful connections among employees.
Companies invest in creating meaningful connections among employees.
4. On-the-job
gamification
gamification
The Gamification trend helps to better engage the workforce. It involves the use of game elements to motivate employees and to improve motivation and loyalty.
4. Our clients
75% of our business is B2B, while serving B2C (events for adults and kids, classes for local and experiences for tourists) helps to better saturate weekends & holidays.
B2B Corporate events 75%
B2C Master classes 5%
B2C Events 20%
Team buildings, client incentives and conferences
Birthday parties for adults and kids, bachelorettes, weddings
Educational classes for locals. Experience discovery events for tourists
We excel in customer satisfaction
Our Net-Promoted-Score of 85 places us in top 1% in customer satisfaction globally
(NPS of hospitality industry is only 49)
Learn more about NPS score
(NPS of hospitality industry is only 49)
Learn more about NPS score
More products
NPS
Net Promoter Score
NPS® measures customer perception based on one simple question: 'How likely is it that you would recommend us to a friend or colleague?".
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, customers fall into one of 3 categories to establish an NPS score:
Promoters: respond with a score of 9 or 10; Passives: respond with a score of 7 or 8; Detractors: respond with a score of 0 to 6.
NPS scores (the higher the better) is expressed with a number from -100 to +100, and it is calculated by subtracting the percentage of Detractors from the percentage of Promoters
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, customers fall into one of 3 categories to establish an NPS score:
Promoters: respond with a score of 9 or 10; Passives: respond with a score of 7 or 8; Detractors: respond with a score of 0 to 6.
NPS scores (the higher the better) is expressed with a number from -100 to +100, and it is calculated by subtracting the percentage of Detractors from the percentage of Promoters
We are n.1 in Tripadvisor in almost all the cities of presence
5. Our Strategic Partners
We partner with leading companies around the world like:
Moscow
Saint Petersburg
Singapore
Romania
Poland
6. Our competitors
EnentyON is the only international multi-experience provider, serving both B2B and B2C market. Competition is generally fragmented, hyper-focused, lacking systems and scalability
• Local Mono Experience
An archipelago of small local specialised players (Painting, Cooking, Paintball, etc). Rarely they have more than one room / location with no ability to scale. Usually they focus either on B2B or B2C
An archipelago of small local specialised players (Painting, Cooking, Paintball, etc). Rarely they have more than one room / location with no ability to scale. Usually they focus either on B2B or B2C
• Local team building specialists
A large number of small and un-differentiated team building providers (B2B only), providing a number of games and team building activities. Usually they relay strongly on the owner personality and involvement
A large number of small and un-differentiated team building providers (B2B only), providing a number of games and team building activities. Usually they relay strongly on the owner personality and involvement
• International Mono Experience
ABC cooking studio is the only one real international player that was able to scale despite being focused only on cooking and on B2C customer segment
ABC cooking studio is the only one real international player that was able to scale despite being focused only on cooking and on B2C customer segment
• International multi-experience providers
We see a 'blue ocean' opportunity for a company like EventyON as there are no players with the capability to scale internationally while providing a multi-experience offer for both B2B and B2C clients
We see a 'blue ocean' opportunity for a company like EventyON as there are no players with the capability to scale internationally while providing a multi-experience offer for both B2B and B2C clients
7. Our competitive advantages
We are 4 key strengths vs. competition
1. Cost
Leadership*
Leadership*
• Low rent (-30% vs. F&B)
• Low Food Cost (-40% vs F&B)
• Low G&A thanks to IT
• Strategic partnerships
• Low Food Cost (-40% vs F&B)
• Low G&A thanks to IT
• Strategic partnerships
2. Higher Customer
life-time value
life-time value
• Multiple experiences under the same roof sold via the same sales team
• Loyalty customers and high referral rate (NPS:85)
• Loyalty customers and high referral rate (NPS:85)
3. Systems &
procedures
procedures
• Proprietary ERP (enterprise resource planning) system
• Global standards built on data and experience of 20.000 events (by far more than competitors)
• Global standards built on data and experience of 20.000 events (by far more than competitors)
4. Commercial strength**
• Active sales system & tools
• Unique concepts
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
• Unique concepts
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
* Cost leadership: target cost structre
TARGET cost structure 3rd year (a)
From
To
Comments
Food & Beverage
10%
15%
Zero waste
Pre-ordered menu
Pre-ordered menu
Rent
10%
15%
No need for expensive high traffic locations + 80% less back of the house
G&A
10%
15%
Incl. marketing
HR cost
35%
40%
High service level requires more personnel/guest
EBITDA target (*)
30%
20%
a) Disclaimer: The above targets are not a financial performance representation and do not predict future financial performance of company-owned, joint ventures or franchised outlets. Financial performance might vary widely considering internal and external factors including management performance, competition and market situation. We also do not authorize our employees or representatives to make any such representations either orally or in writing.
** Commercial strength: Premium positioning
EventyON Average Check per
person USD (2019)
person USD (2019)
vs. local Big Mac
Meal
Meal
Moscow
121
x30
St.Petersburg
101
x27
Singapore
128
x14
Bucharest
94
x21
Warsaw
126
x23
8. Our venues
90% of our events are staged within our facilities. Our studios are engineered to maximise commercial and operational efficiency and designed to be iconic and to provide a premium branded experience to our guests
Operational efficiency
Commercial efficiency
• Interconnected rooms
• both XXL and small events
• multiple events in parallel
• both XXL and small events
• multiple events in parallel
Operational efficiency
• 80% less back of the house than F&B
• Stations on wheels able to change the room layout and configuration
• Stations on wheels able to change the room layout and configuration
Iconic Desing
Branding of the studios is one key elements of success. Our brand book has hundreds of brand identity elements for every experience and our standard of operations make our events stand out in professionalism and branding
Loft
design
design
Cooking
Stations
Stations
Chef's
table
table
Curated
zoning
zoning
Brick walls, metal, modern finishing
Unique & functional design of cooking stations
A chef table that acts as a real stage for show cooking
CULINARYON's design takes into account the function of each zone
9. Business opportunity
We are reaching for new partners globally both in franchising or investment model
City selection criteria:
• Financial / cultural capital
• Population ≥ 1m
• Presence of corporate offices
• Presence of tourism
• Financial / cultural capital
• Population ≥ 1m
• Presence of corporate offices
• Presence of tourism
A EventyON in each major city of the world
EventyON founders
Alexander Blanc
Sales, Finance, IR
20 years of experience in consulting, consumer goods and finance
Harvard Business School alumni
alex@culinaryon.com
Harvard Business School alumni
alex@culinaryon.com
Giulio D'Erme
Marketing, Operations, HR
20 years of experience in consumer goods, restaurants and fashion retail
Harvard Business School alumni
giulio@culinaryon.com
Harvard Business School alumni
giulio@culinaryon.com
Vladimir Sadovin
Member of the board
Board Member of largest premium food supermarkets chain in Russia
Entrepreneur of the year 08' (E&Y)
vladimir@culinaryon.com
Entrepreneur of the year 08' (E&Y)
vladimir@culinaryon.com
