Dubai
2019
Key learnings and strategic considerations for the year to come
Choosing a location
We need to reiv
Why DIFC?
As an independent free-zone, DIFC offers 100% foreign ownership governed by a common-law framework distinct from the UAE legal system. It offers a 50-year guarantee of zero taxes on corporate income and profits complemented by the UAE's network of double taxation avoidance treaties.
Tourism will be important
Dubai to draw 20 million visitors by 2020. Therefore tourism will be important drive of culinaryon. We need to "localise" menus and look a bit to be relevant to tourists.

CBD Over proximity
Being very close to Business is a plus, yet considering that we are a destination it probably doesn't compensate the high rent
Room size: No Small rooms
Having rooms with table of 20 is a killer. Rooms need to feel like they can accommodate larger events with a XXL table and 5 stations
The unit comprises a net internal area of 3815.8 sqft (354.5 sqm) and terrace area of 1485.4 sqft (138 sqm). The unit is ready for handover from mid-December 2018.

  • Rent: AED 300 per sqft (Internal area) AED 150 per sqft (Terrace area)
  • Service Charges: AED 35 per sqft
  • Fit-out period: 6 months
  • Rental payments: 4 cheques per annum
  • Fit-out administration fee: AED 15,000 (one time) =4'000USD
  • Admin fee: AED 500 (one time) = 140USD
  • Marketing contribution: AED 25'000 per annum =6'800 USD
  • Beverage handling fee: 15%

Monthly payment 3815.8 x 335 AED + 1485 x 185 AED
Internal area 1'278'293 AEDU (=348'028.05 USD) + 274'725 AED (=74796.63
Total of 422'825 per year = 35'000 USD per month


In Dubai 95% of the inhabitants are temporary, with people coming and going all the time. This makes the market a endless opportunity, yet is difficult to establish an awareness
Competitors overview
DUBAI
Not only cooking schools
HR/Salaries
Source: www.numbeo.com
Salaries can vary substantially amongst different nationalities and appear to depend on nationalities (as they say it depends on the colour of the passport)
Food cost
Source: www.numbeo.com
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