Moscow
2012
2012
St.Pete
2018
2018
Singapore
2015
2015
Bucharest
2017
2017
Warsaw
Sep 2019
Sep 2019
Vienna
IIQ 2020
IIQ 2020
Bangalore
IIQ 2020
IIQ 2020
Chennai
IIQ 2020
IIQ 2020
Established in 2012, EPIC Company has delivered 15'000 events to more than 300'000 guests under CULINARYON and PAINTON brands, serving both corporate and private customers both in Europe and Asia. EPIC Company is looking for a strategic investor that will help to boost our international footprint and to make our iconic brands global.
EPIC team
The founders and BOD members
Alexander Blanc
Founder and CEO Russia
20 years of experience in consulting, consumer goods and finance
Harvard Business School alumni
Alex@culinaryon.com
RU: +7 (985) 999 2782
Harvard Business School alumni
Alex@culinaryon.com
RU: +7 (985) 999 2782
Giulio D'Erme
Founder and CEO Singapore
20 years of experience in consumer goods, restaurants and fashion retail
Harvard Business School alumni
Giulio@сulinaryon.com
Whatsapp +7( 903) 228 3029
SG: +65 9771 5407
Harvard Business School alumni
Giulio@сulinaryon.com
Whatsapp +7( 903) 228 3029
SG: +65 9771 5407
Vladimir Sadovin
Founder and member of the board
Board Member and former CEO Azbuka, largest premium food supermarkets chain in Russia
Entrepreneur of the year 08' (by E&Y)
Sadovin@culinaryon.ru
RU: +7 (916) 653 7752
Entrepreneur of the year 08' (by E&Y)
Sadovin@culinaryon.ru
RU: +7 (916) 653 7752
EPIC Success formula
We are pioneering the experience economy with a unique formula that make all our events E.P.I.C., as they are engineered to leverage on moments of Elevation, Pride, Insight and Connection
ELEVATION
Our exerpeinces provide emotional elevation by boosting sensory appeal; raising the stakes and breaking the script
PRIDE
Our events reinforce the feeling of belonging making sure that each participant feels proud to contribute to the whole. We also use Hands-on activities and celebration of achievements to reinforce the pride of the teams.
INSIGHT
All our events have important moments of insight where people learn new skills, and insights themselves and about each other.
CONNECTION
Our Experiences foster communication among participants, improving emotional connection and collaboration.
EPIC Branded Experiences
Our complementary brands live in fully synergy, sharing the same venues, sales & IT processes. Branded Experiences that allow to maximise customer lifetime value increasing reason for them to come back for more.
CULINARYON
Launched in 2012, CULINARYON stages one-of-a-kind premium culinary events that combine education and entertainment and maximise engagement through hands-on experiences.
PAINTON
Art-Parties with taste, combining hands-on painting classes with fun and engaging entertainment and amazing F&B offer.
Launched in April 2019, is an ideal experience to complement EPIC product portfolio.
Launched in April 2019, is an ideal experience to complement EPIC product portfolio.
Experiences for B2B & B2C customers
EPIC brands deliver a wide range of services and activities to our B2B and B2C customers, that allow them to rely on our branded experiences for every occasion and celebration
Team building, client incentives and conferences
Birthday parties, bachelorettes and any other reason to celebrate
Themed kids birthday & baby showers
Corporate
Events
Events
Private
Events
Events
Kids
Parties
Parties
Master
Classes
Classes
Hands-on cooking and painting parties
Revenue stream by Experience
Corporate events represent the majority of our revenue due to larger group size, higher average check per person and higher frequency of purchase. EPIC enjoys high cross fertilization among private and corporate clients (e.g. General manager booking a corporate event and a party of his kid)
Revenues do not include PAINTON and WINEON Casino as they are just being launched.
Revenues do not include PAINTON and WINEON Casino as they are just being launched.
Margin by Experience
Corporate event are our focus as have the highest margin due to higher spending power and higher number of guests per event. Other types of events are also very important due to cross-fertilization and faclity saturation.
By providing a differentiated range of experiences, we are able to serve different market segments, optimising venue saturation in different days of the week and times of the day.
Experience variety optimised saturation
Average check
Thanks to our differentiated product offer we are able to charge more than competitors. Our average check per person, ranges from approximately 130 USD in Moscow and Singapore to 100 USD in Bucharest and St.Petersburg.
In 2018 we hosted events for more than 90.000 guests and in 2019 we plan to serve more than 110.000 guests both at the new and existing locations.
Our CAGR is of 36% between 2013 and 2018
Our CAGR is of 36% between 2013 and 2018
Experience traction
The potential of EPIC company is Global, with an expansion strategy based on Regional HUBS
In the graph number of potential studios/room estimate
In the graph number of potential studios/room estimate
Global potential
(10) New York, (6) Los Angeles, (6) Chicago, (6) Huston, Other 6 cites above one million average of 4 Rooms (24), 2 Rooms in 24 Cites > 500.000 to 1 M inhabitants
(10) Moscow, (10) London, (10) Paris,
(3) on average in other 30 cities > 1 million inhabitants
(3) on average in other 30 cities > 1 million inhabitants
(4) Sydney, (4) Melbourne, (2) Brisbaine
Brasile:
(8) San Paolo, (6) Rio, (3) Brasilia, 2 Rooms in 10 cities above 1 Million (20)
Mexico (10) in Mexico City, (3) Ecatepec, (3) Guadalajara
Argentina: (4) Buenos Aires, (2) Cordoba
Peru: (6) Lima
3 rooms between Bogota, Santiago etc.
(8) San Paolo, (6) Rio, (3) Brasilia, 2 Rooms in 10 cities above 1 Million (20)
Mexico (10) in Mexico City, (3) Ecatepec, (3) Guadalajara
Argentina: (4) Buenos Aires, (2) Cordoba
Peru: (6) Lima
3 rooms between Bogota, Santiago etc.
(3) Dubai, (2) Abu Dhabi, (2) Doha , (3) Tel Aviv, (4) Cape town, (6) Cairo
India: (8) Mumbai, (8) Dheli, (8) Bangalore, (4) in other top 4 cities, (7) in smaller cites
China: 8 Rooms x top 10 cites (>10 M inhabitants each), 7 rooms in smaller cites
Japan: Tokyo (8), 12 cites > 1 Million with 4 rooms (48)
Singapore (4), Thailand (6)
Vietnam: (6), Kazakhstan (6)
China: 8 Rooms x top 10 cites (>10 M inhabitants each), 7 rooms in smaller cites
Japan: Tokyo (8), 12 cites > 1 Million with 4 rooms (48)
Singapore (4), Thailand (6)
Vietnam: (6), Kazakhstan (6)
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Guests & Events
• Millennials are predominant
• 75% of our guests are women
• The majority are employed
• 75% of our guests are women
• The majority are employed
Guest profile
Cookie cutter approach
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• Standardized Studio Design
• Replicable and trainable operational standards
• Standardized Studio Design
• Replicable and trainable operational standards
Unwavering quality standards
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Operational excellence through cookie cutter approach
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Moments of
Elevation
Elevation
Moments of
Pride
Pride
Moments of
Insight
Insight
Moments of
Connection
Connection
Sensory elevation is provided by Food, Drinks, Music, Fun.
Pride of cooking amazing food, of being part of team.
Learning about team interaction & even learning how to cook.
We facilitate the event ensuring that people connect and bond with each other
Each Culinaryon experience is engineered to be EPIC, containing defining moments of:
EPIC competitive advantages
We reached more than 90.000 guests per year and in 2019 we plan to serve more than 110.000 guests
Guest count
We are able to organize large in-house up to 4 times the size of the events of our competitors, thanks to our modular and interconnected studio design.
The large majority of Competitors by being significantly smaller in size can't host events above 30 guests, leaving a significant part of the market to EPIC Company
The large majority of Competitors by being significantly smaller in size can't host events above 30 guests, leaving a significant part of the market to EPIC Company
Large Events
CULINARYON has a database of over than 600 recipes and constantly growing. Our international menu sets are optimised to provide an engaging and tasting experience in a set amount of time. By expanding internationally we acquire specific knowledge of each local cuisine.
International cuisine
Premium Ingredients
CULINARYON never compromises on quality and freshness of its ingredients. We work only with fresh ingredients as we order food based on a booking system that allows to know exactly what is going to be consumed each day.
We reduced food waste to zero. By working on pre-bookings only we can purchase exclusively the food that will be consumed, reducing food cost to 15%, up to 50% less that a restaurant.
Up to 50% less food cost
Brick walls, metal, modern finishing
Unique design of the cooking stations ergonomically optimised for classes
A chef table that acts as a real stage for show cooking
Loft
design
design
Cooking
Stations
Stations
Chef
table
table
Branded design elements
CULINARYON has incorporated strong branding elements in the studio design. Branding of the studios is one key elements
Curated
zoning
zoning
CULINARYON design takes into account the function of each zone
Tilda Publishing
80% less back of the house
Our design maximises the efficiency by minimising the back of the house. On average CULINARYON has 80% less back of the house than an average restaurant, limiting it to warehouse, dishwashing area and small office
