SG omc market
News
Coriander Leaf changes focus to team building + cancels OMCs
Their only available event format available to public sign-ups is their demo classes without any hands-on activities

- 6 - 8 dishes cooked in front of you by a Chef
- Price: $160 per person
- Duration: 3 - 3.5 hours
- Inclusions: ice/warm water
- Capacity: min. 6 pax
- Frequency: Weekly Thu/Fri/Sat, morning 10am/afternoon 3pm
- Location: only available in Chijmes

- No subscription packages available, but offer can be made on request
Coriander Leaf will open a new branch mid-2020 in Singapore Polo Club
D'Open Kitchen will have its own venue through take over of OUE Social Kitchen space in April 2020 + launch OMCs
Chantilly culinary studio used to offer OMC classes, but has since narrowed its focus down to B2B, baking OMCs, and domestic helper training
Other OMCs gone from the market: Huber's
Market Segmentation
Recreational
with Cooking OMC
  • Palate Sensations
  • Cookery Magic
  • Expat Kitchen
  • TOTT
  • Little Green Kitchen
Recreational
B2B focused
  • Coriander Leaf
  • Cookyn Inc.
  • D'Open Kitchen
Recreational
Baking focused
  • Creative Culinaire

Recreational
Others
  • Food Playground
Professional culinary training:
• Allspice https://www.allspice.edu.sg/
• Jia Lei Training Centre http://jialeicookingschool.sg/
• At-Sunrice GlobalChef Academy https://at-sunrice.com/
• Asian Culinary Institute https://www.aci.edu.sg/
single classes
Cooking Schools
Businesses that primarily function as a cooking school and which have a formalised product offer
Palate Sensations
Cookery Magic
Expat Kitchen
Little Green Kitchen
About
Widest offer of cooking classes
Home-style food
Local focused
Easy & Healthy
Vegetarian & special diet (gluten-free, vegan, etc.)
Price
$128 - $168
$110 - $120
$105, $145, $165
$85
No. of Dishes
3 - 4
1 - 4
3 - 7
3
Duration
2 - 4 hours
3 hours
2 - 3 hours
3 hours
Min. - Max. Guests
2/4 - 10 (cap 60)
2 - 12
2 - 14
3 - 8
Class Frequency
Daily
Daily
Daily
Weekly Wed / Sat
10am / 3pm
Web
Web
Web
Web
Others
Recreational cooking classes are not the primary business
Brettschneider's
TOTT
The Providore
Buonissimo
About
Baking school with Chef-based cooking classes
Trend-based & seasonal classes
Trend, Chef-based & seasonal classes
Small cooking school
Price
$190 - $250
$98 - $138
$100 - $148
$120 - $125
No. of Dishes
Varies, 3 - 5
1 - 3
1 - 3
1 - 3
Duration
3 - 5 hours
2 - 3 hours
2 - 3 hours
3 hours
Min. - Max. Guests
2 - 14
-
4 - 12/24
6 - 8
Class Frequency
not regular
not regular
not regular
1 - 2 / month
Web
Web
Web
Web
Trends to take note of:

1) Celebrity/Restaurant Chef classes
Work with restaurant chefs to organise their special classes in CO. Low revenue will be offset by the marketing benefits of these classes.

2) Seasonal classes & Trends

3) Classes for niche language communities
ArtZ - classes + marketing communication in Chinese
The Providore - Japanese-themed classes


courses
ABC Cooking Studio
Cooking
Cake
Bread
Lv 1: Basic Course
$80 - $90 / class
$73 - $80 / class
$62 - $70 / class
Lv 2: Master Course
-
$128 / class
$118 / class
Lv 3: License
-
$1,819
$1,819
No. of Dishes
2 - 4
1
1
Duration
2 hours
3 hours
3 hours
• Min guests per class: 1
• Max guests per class: 4
• Classes are held daily. It's advised to book 1 month in advance due to full bookings.

Other types of courses: Wagashi, Kids, Riche Bread
Course price list: https://www.abc-cooking.com.sg/courses/Courses_Price_List_SG.pdf
Special rate packages: https://www.abc-cooking.com.sg/courses/Package_Plan.pdf
other formats
Tourism
Food Playground
Chef Tales

Helper/Maid Training
Expat Kitchen
Chantilly culinary studio

Demo classes
Coriander Leaf
TOTT (?)


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