Welcome to #1 hands-on multi experience company
The leading multi-experience hands-on edutainment company is looking for franchising & JV partners to expand globally
>400.000
Guests
Guests
113.000 in 2019
>20.000
Events
Events
5.000 in 2019
25
studios
studios
Russia, Poland, Romania, Singapore
85
NPS
NPS
Outstanding Client Satisfaction
CAGR from 2013 to date
1. Who we are:
We are EventyON, the leading hands-on multi-experience company, staging thousands of edutainment events for both corporate and private clients in both Europe and Asia
2012
2015
2017
Russia
Singapore
Romania
Poland
2019
Moscow: 9 studios
Saint Pete: 6 studios
Service hub for the expansion in CIS
Saint Pete: 6 studios
Service hub for the expansion in CIS
Singapore: 3 studios
Service hub for the expansion in Asia
New opening in 2020
Service hub for the expansion in Asia
New opening in 2020
Bucharest: 4 studios
Test lab for Eastern European expansion
Test lab for Eastern European expansion
Warsaw: 3 studios
Service hub for Eastern Europe
Service hub for Eastern Europe
Future expansion will bring openings of India (Bangalore), Austria (Vienna), Switzerland (Zurich), Italy (Milan) and Indonesia (Jakarta). We are looking for partners in other markets to expand EventyON globally under joint venture or franchising
Russia
Moscow & Saint Petersburg
In Russia we are present both in Moscow (2 locations, 8 studios) and Saint Petersburg (1 Location 6 studios).
2019 Moscow:
• Guests: 59.6K Guests
• Average check: 121 USD
2019 St.Petersburg
• Guests: 20K Guests
• Average check: 101 USD
2019 Moscow:
• Guests: 59.6K Guests
• Average check: 121 USD
2019 St.Petersburg
• Guests: 20K Guests
• Average check: 101 USD
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Singapore
2019 Singapore hosted 19.000 guests with an average check of 128 USD
As of 1st of March 2020 the studio is located in Robinson Walk, a popular recreational spot in the heart of the city, an area full of restaurants and vibrant night life
As of 1st of March 2020 the studio is located in Robinson Walk, a popular recreational spot in the heart of the city, an area full of restaurants and vibrant night life
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Warsaw, Poland
December 2019
Guests: 1200 in December 2019
Average check per guest: 126 USD
3 studios + Conference
We are located in ETHOS office building, a premium and super central location in Warsaw, easy to access from any place in the city. Business routes of the capital intersect here. In the neighbourhood there are embassies, consulates, ministries and other government institutions, as well as the headquarters of banks and international companies.
Average check per guest: 126 USD
3 studios + Conference
We are located in ETHOS office building, a premium and super central location in Warsaw, easy to access from any place in the city. Business routes of the capital intersect here. In the neighbourhood there are embassies, consulates, ministries and other government institutions, as well as the headquarters of banks and international companies.
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Bucharest, Romania
Number of guests 2019: 11400
Average check: 94 USD
We are located in three high authentic hangar in he high traffic street connecting two key business distrcits in Bucharest (Șoseaua Pipera 48). Our street is renown for ballrooms and event venues (corporate events, weddings, etc)
Average check: 94 USD
We are located in three high authentic hangar in he high traffic street connecting two key business distrcits in Bucharest (Șoseaua Pipera 48). Our street is renown for ballrooms and event venues (corporate events, weddings, etc)
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2. What we do
We stages a wide range of personalised and memorable experiences for corporate and private clients
EventyON's unique brand portfolio maximises customer choice, retention and customer life time value
CulinaryON: An immersive experience, blending hands-on cooking and party vibes.
Click here:
www.culinaryon.com
www.culinaryon.com
WineON: A variety of experiences around the world of noble wines ranging from blind tasting appreciation game (WineON las vegas) to Wine blending game (WineONLab)
QuizON: Engaging trivia events, where teams are challenged on customisable topics
KidsOn: Premium tailor-made themed events for kids and teenagers, combining education and etertainment
3. Global market trends we ride
We ride 4 global trends shaping the event business and F&B market:
- 1. The experience
economy78% of millennials choose to spend money on an experiences over buying products or services.
55% of millennials are spending more on events and experiences than ever before. - 2. F&B polarisation:
Function vs EmotionFood consumption is more and more polarised between function (Uber Eats) and emotion.
Cooking is not a necessity anymore, it became a recreational bonding social activity. - 3. Intangible motivation of millennialsTitles and money are not sufficient, millennials are motivated by sense of belonging out of the job scope.
Companies invest in creating meaningful connections among employees. - 4. On-the-job
gamificationThe Gamification trend helps to better engage the workforce. It involves the use of game elements to motivate employees and to improve motivation and loyalty.
4. Our clients
75% of our business is B2B, while serving B2C (events for adults and kids, classes for local and experiences for tourists) helps to better saturate weekends & holidays.
B2B Corporate events 75%
B2C Master classes 5%
B2C Events 20%
Team buildings, client incentives and conferences
Birthday parties for adults and kids, bachelorettes, weddings
Educational classes for locals. Experience discovery events for tourists
Our Net-Promoted-Score of 85 places us in top 1% in customer satisfaction globally
(NPS of hospitality industry is only 49)
Learn more about NPS score
(NPS of hospitality industry is only 49)
Learn more about NPS score
We excel in customer satisfaction
NPS
Net Promoter Score
NPS® measures customer perception based on one simple question: 'How likely is it that you would recommend us to a friend or colleague?".
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, customers fall into one of 3 categories to establish an NPS score:
Promoters: respond with a score of 9 or 10; Passives: respond with a score of 7 or 8; Detractors: respond with a score of 0 to 6.
NPS scores (the higher the better) is expressed with a number from -100 to +100, and it is calculated by subtracting the percentage of Detractors from the percentage of Promoters
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, customers fall into one of 3 categories to establish an NPS score:
Promoters: respond with a score of 9 or 10; Passives: respond with a score of 7 or 8; Detractors: respond with a score of 0 to 6.
NPS scores (the higher the better) is expressed with a number from -100 to +100, and it is calculated by subtracting the percentage of Detractors from the percentage of Promoters
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We are n.1 in Tripadvisor in almost all the cities of presence
5. Our Strategic Partners
We partner with leading companies around the world like:
6. Our competitors
EnentyON is the only international multi-experience provider, serving both B2B and B2C market. Competition is generally fragmented, hyper-focused, lacking systems and scalability
• Local Mono Experience
An archipelago of small local specialised players (Painting, Cooking, Paintball, etc). Rarely they have more than one room / location with no ability to scale. Usually they focus either on B2B or B2C
An archipelago of small local specialised players (Painting, Cooking, Paintball, etc). Rarely they have more than one room / location with no ability to scale. Usually they focus either on B2B or B2C
• Local team building specialists
A large number of small and un-differentiated team building providers (B2B only), providing a number of games and team building activities. Usually they relay strongly on the owner personality and involvement
A large number of small and un-differentiated team building providers (B2B only), providing a number of games and team building activities. Usually they relay strongly on the owner personality and involvement
• International Mono Experience
ABC cooking studio is the only one real international player that was able to scale despite being focused only on cooking and on B2C customer segment
ABC cooking studio is the only one real international player that was able to scale despite being focused only on cooking and on B2C customer segment
• International multi-experience providers
We see a 'blue ocean' opportunity for a company like EventyON as there are no players with the capability to scale internationally while providing a multi-experience offer for both B2B and B2C clients
We see a 'blue ocean' opportunity for a company like EventyON as there are no players with the capability to scale internationally while providing a multi-experience offer for both B2B and B2C clients
7. Our competitive advantages
We are 4 key strengths vs. competition
1. Cost
Leadership*
Leadership*
• Low rent (-30% vs. F&B)
• Low Food Cost (-40% vs F&B)
• Low G&A thanks to IT
• Strategic partnerships
• Low Food Cost (-40% vs F&B)
• Low G&A thanks to IT
• Strategic partnerships
2. Higher Customer
life-time value
life-time value
• Multiple experiences under the same roof sold via the same sales team
• Loyalty customers and high referral rate (NPS:85)
• Loyalty customers and high referral rate (NPS:85)
3. Systems &
procedures
procedures
• Proprietary ERP (enterprise resource planning) system
• Global standards built on data and experience of 20.000 events (by far more than competitors)
• Global standards built on data and experience of 20.000 events (by far more than competitors)
4. Commercial strength**
• Active sales system & tools
• Unique concepts
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
• Unique concepts
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
* Cost leadership: target cost structre
TARGET cost structure 3rd year (a)
From
To
Comments
Food & Beverage
10%
15%
Zero waste
Pre-ordered menu
Pre-ordered menu
Rent
10%
15%
No need for expensive high traffic locations + 80% less back of the house
G&A
10%
15%
Incl. marketing
HR cost
35%
40%
High service level requires more personnel/guest
EBITDA target (*)
30%
20%
a) Disclaimer: The above targets are not a financial performance representation and do not predict future financial performance of company-owned, joint ventures or franchised outlets. Financial performance might vary widely considering internal and external factors including management performance, competition and market situation. We also do not authorize our employees or representatives to make any such representations either orally or in writing.
** Commercial strength: Premium positioning
EventyON Average Check per
person USD (2019)
person USD (2019)
vs. local Big Mac
Meal
Meal
Moscow
121
x30
St.Petersburg
101
x27
Singapore
128
x14
Bucharest
94
x21
Warsaw
126
x23
8. Our venues
90% of our events are staged within our facilities. Our studios are engineered to maximise commercial and operational efficiency and designed to be iconic and to provide a premium branded experience to our guests
Operational efficiency
- Commercial efficiency
• Interconnected rooms
• both XXL and small events
• multiple events in parallel - Operational efficiency
• 80% less back of the house than F&B
• Stations on wheels able to change the room layout and configuration
Iconic Desing
Branding of the studios is one key elements of success. Our brand book has hundreds of brand identity elements for every experience and our standard of operations make our events stand out in professionalism and branding
Loft
design
design
Cooking
Stations
Stations
Chef's
table
table
Curated
zoning
zoning
Brick walls, metal, modern finishing
Unique & functional design of cooking stations
A chef table that acts as a real stage for show cooking
CULINARYON's design takes into account the function of each zone
9. Business opportunity
We are reaching for new partners globally both in franchising and joint-venture model
City selection criteria:
• Financial / cultural capital
• Population ≥ 1m
• Presence of corporate offices
• Presence of tourism
• Financial / cultural capital
• Population ≥ 1m
• Presence of corporate offices
• Presence of tourism
A EventyON in each major city of the world
Types of partnerships and conditions:
Franchising
Estimated Investment of 1.3mln - 2.5mln USD plus 0.3 mln for operational ramp-up.
Estimated initial investment
3 Rooms
Low Range
Low Range
3 Rooms
High range
High range
Comments
Initial franchisee fee
60.000
60.000
Flat fee
Accounting and legal cost
20.000
50.000
-
Space rental
20 x sqm
35 x sqm
600 sqm for a location with 3 studios
Rent deposit
100.000
150.000
Including rent deposit from 3 to 6 months
Construction cost
800.000
1.150.000
Depends on existing infrastructure
Construction oversight + Architectural cost
50.000
150.000
Depends on labor cost
Large appliances
0
(fully sponsored)
(fully sponsored)
30.000
(partial sponsor)
(partial sponsor)
IT & audio video
40.000
60.000
HR cost
100.000
250.000
Team salaries pre-opening
Marketing & PR investment
20.000
50.000
Estimated total
1.280.000 USD
2.100.000 USD
+300.000 USD initial operational ramp-up
FRANCHISEE
INITIAL REQUIREMENTS
• Financial Requirements & Start-Up Costs
As of 2019, the initial investment varied from just above $1,3mln to 2,1mln USD plus $0,3mln for initial operating ramp up.
• Location: ability to find a location suitable to franchisor business model compliant to local regulations and licensing requirements
• Significant Business Experience: Individuals who have demonstrated successful ownership or management of multiple business units or have managed multiple departments
• Business Plan: The ability to develop and execute a business plan
• Manage Finances Well: Ability to manage finances including a thorough understanding of business financial statements
• Good Management Skills: Commitment to personally manage the day-to-day operations of the restaurant business.
• Training: Willingness to complete an extensive, comprehensive, training program, to become proficient in all aspects of operating a CulianryON Franchising
• Exceptional Customer Experience: The capability to effectively manage an organization that recruits, trains, and motivates employees who deliver exceptional customer experience.
• Good Credit History: You must have an acceptable credit history
SUBSIDIARY MANAGEMENT
• Initial Construction and business set-up
Lead the construction process and initial business set up according to the standards set by the franchisor
• Local management
The franchisee manages the local subsidiary independently and punctually reports operating results and eventual difficulties to the franchisor
• Finance
- Manage local subsidiary cash-flow
- Pay franchising dues
- IT licensing fees (e.g. CRM system)
• Sales management
- Build a strong customer base
- Manage active sales team
- CRM system management
• Marketing & PR
- Manage local marketing and PR
- Protect and develop franchised brand in the territory
• Operations Management
- Manage local operations in compliance with operating standards, including event management team, F&B department, cleaning, etc
• HR management
- Ensure a committed, capable and well trained team
- Ensure high employee satisfaction
- Ensure efficient staffing according to standards
• Legal Compliance
- Compliance to Franchising contract agreement
- Compliance to local laws and regulations
ONGOING FEES
During the term of the franchise, the franchisee pays the franchisor the following fees:
• Service Fee:
- A quarterly fee based on the business sales performance (a service fee of 5.0% of monthly sales)
• Financial Requirements & Start-Up Costs
As of 2019, the initial investment varied from just above $1,3mln to 2,1mln USD plus $0,3mln for initial operating ramp up.
• Location: ability to find a location suitable to franchisor business model compliant to local regulations and licensing requirements
• Significant Business Experience: Individuals who have demonstrated successful ownership or management of multiple business units or have managed multiple departments
• Business Plan: The ability to develop and execute a business plan
• Manage Finances Well: Ability to manage finances including a thorough understanding of business financial statements
• Good Management Skills: Commitment to personally manage the day-to-day operations of the restaurant business.
• Training: Willingness to complete an extensive, comprehensive, training program, to become proficient in all aspects of operating a CulianryON Franchising
• Exceptional Customer Experience: The capability to effectively manage an organization that recruits, trains, and motivates employees who deliver exceptional customer experience.
• Good Credit History: You must have an acceptable credit history
SUBSIDIARY MANAGEMENT
• Initial Construction and business set-up
Lead the construction process and initial business set up according to the standards set by the franchisor
• Local management
The franchisee manages the local subsidiary independently and punctually reports operating results and eventual difficulties to the franchisor
• Finance
- Manage local subsidiary cash-flow
- Pay franchising dues
- IT licensing fees (e.g. CRM system)
• Sales management
- Build a strong customer base
- Manage active sales team
- CRM system management
• Marketing & PR
- Manage local marketing and PR
- Protect and develop franchised brand in the territory
• Operations Management
- Manage local operations in compliance with operating standards, including event management team, F&B department, cleaning, etc
• HR management
- Ensure a committed, capable and well trained team
- Ensure high employee satisfaction
- Ensure efficient staffing according to standards
• Legal Compliance
- Compliance to Franchising contract agreement
- Compliance to local laws and regulations
ONGOING FEES
During the term of the franchise, the franchisee pays the franchisor the following fees:
• Service Fee:
- A quarterly fee based on the business sales performance (a service fee of 5.0% of monthly sales)
FRANCHISOR
ROLES & RESPONSIBILITIES
• Partner selection
Select qualified franchisees who understand the franchise's concept and have the capabilities and commitment to operate the system according to the established standards.
• Legal rights
- Guarantee to the franchisees geographical exclusivity and usage rights for Franchisor's brand & trademarks
• Business advisory and support role
- support the franchisee with business advisory services including all aspects of business
• Construction
- Layout definition & standards
- Construction & materials guidelines
• Operations
- Operating standards
- Quality audits
- Guest satisfaction tracking system
- Operating benchmarks across locations
- Business process management software (BPM)
• Sales
- Proprietary CRM system
- Sales techniques and training system
- Blueprints for commercial offers
- Cross-location benchmarks
- Yield management recommendation
- Centralised lead generation system (from QIII 2020)
• Commercial controlling
- Centralised commercial controlling
- KPI definition and tracking
- Cross-location benchmarking
• Experiences / event formats
- Provide a differentiated range of experiences including
> 1. Culinaryon: Cooking events
> 2. PaintON: Art parties
> 3. WineON Las Vegas: WineOn Casino
> 4. ShakeON: cocktail masterclasses
> 5. QuizOn: Intellectual games
> 6. KidsON: Parties for kids
Marketing
• Product development & innovation
• Digital marketing support
• Social media marketing support
• Best practice sharing among markets
• Blueprints for sales & commercial materials
• Brand books and marketing guidelines
• Assistance in developing local commercial strategy
• Web site infrastructure
• Brand reputation management
• Kitchen and Bar
- Recipies and menus
- Training for executive chef
- Operating standards
- Quality and safety audits
- Food cost benchmarking
• HR management
- Job descriptions & organisational charts
- Staffing standards
- Employee happiness tracking
- 360 degree employees performance assessment
- Standards for Employee KPI and performance appraisals
• IT Management
- Access and training for business process management and CRM system (Creatio)
- CRM system training
• Partners
- Support franchisee during the negotiation with eventual partners (Kitchen manufactures, Alcohol producers / distributors, Food suppliers)
• Partner selection
Select qualified franchisees who understand the franchise's concept and have the capabilities and commitment to operate the system according to the established standards.
• Legal rights
- Guarantee to the franchisees geographical exclusivity and usage rights for Franchisor's brand & trademarks
• Business advisory and support role
- support the franchisee with business advisory services including all aspects of business
• Construction
- Layout definition & standards
- Construction & materials guidelines
• Operations
- Operating standards
- Quality audits
- Guest satisfaction tracking system
- Operating benchmarks across locations
- Business process management software (BPM)
• Sales
- Proprietary CRM system
- Sales techniques and training system
- Blueprints for commercial offers
- Cross-location benchmarks
- Yield management recommendation
- Centralised lead generation system (from QIII 2020)
• Commercial controlling
- Centralised commercial controlling
- KPI definition and tracking
- Cross-location benchmarking
• Experiences / event formats
- Provide a differentiated range of experiences including
> 1. Culinaryon: Cooking events
> 2. PaintON: Art parties
> 3. WineON Las Vegas: WineOn Casino
> 4. ShakeON: cocktail masterclasses
> 5. QuizOn: Intellectual games
> 6. KidsON: Parties for kids
Marketing
• Product development & innovation
• Digital marketing support
• Social media marketing support
• Best practice sharing among markets
• Blueprints for sales & commercial materials
• Brand books and marketing guidelines
• Assistance in developing local commercial strategy
• Web site infrastructure
• Brand reputation management
• Kitchen and Bar
- Recipies and menus
- Training for executive chef
- Operating standards
- Quality and safety audits
- Food cost benchmarking
• HR management
- Job descriptions & organisational charts
- Staffing standards
- Employee happiness tracking
- 360 degree employees performance assessment
- Standards for Employee KPI and performance appraisals
• IT Management
- Access and training for business process management and CRM system (Creatio)
- CRM system training
• Partners
- Support franchisee during the negotiation with eventual partners (Kitchen manufactures, Alcohol producers / distributors, Food suppliers)
Joint venture
Estimated Investment of 1.3mln - 2.1mln USD plus 0.3 mln for operational ramp-up.
CAPEX split: 90% investors, 10% EventyON
Equity allocation: 45% investors, 55% EnentyON
CAPEX split: 90% investors, 10% EventyON
Equity allocation: 45% investors, 55% EnentyON
Estimated initial investment (USD)
3 Rooms
Low Range
Low Range
3 Rooms
High range
High range
Comments
Initial franchisee fee
n.a.
n.a.
dosen't apply
Accounting and legal cost
20.000
50.000
-
Space rental
20 x sqm
35 x sqm
600 sqm for a location with 3 studios
Rent deposit
100.000
150.000
Including rent deposit from 3 to 6 months
Construction cost
800.000
1.150.000
Depends on existing infrastructure
Construction oversight + Architectural cost
50.000
150.000
Depends on labor cost
Large appliances
0
(fully sponsored)
(fully sponsored)
30.000
(partial sponsor)
(partial sponsor)
IT & audio video
40.000
60.000
HR cost
100.000
250.000
Team salaries pre-opening
Marketing & PR investment
20.000
50.000
Estimated total
1.280.000 USD
2.100.000 USD
+ 300.000 USD initial operational ramp up
JOINT VENTURE
COMPANY GOVERNANCE
• Shareholder agreement
The joint venture is ruled by the articles of a share holder agreement, that define the scope of the partnership and the way the company will be managed
• Board of directors
Members of the board of directors are appointed by the JV partners and oversee the work of the management team, finance and company strategy
• Decision making process
The Shareholders shall have voting rights and number of votes corresponding to their shareholding in the Company. Reserve matters require unanimous vote guaranteeing the rights of the minority shareholders
FINANCING
• Financial Requirements & Start-Up Costs
As of 2019, the initial investment varied from just above $1,3mln to 2,1mln USD plus $0,3mln for initial operating ramp up.
- Financing is provided by shareholders in form of loans (90% by the investor and 10% by the brand owner)
- Before the dividends are paid on a pro-rata basis, all profits of the Joint Venture shall be used to repay the loans proportionally to the loan amounts (90% / 10%)
SUBSIDIARY MANAGEMENT
• Initial Construction and business set-up
Lead the construction process and initial business set up according to the standards set by the franchisor
• Local management
The local partner manages the subsidiary independently and punctually reports operating results and eventual difficulties to the franchisor
• Finance
- Manage local subsidiary cash-flow
- Pay franchising dues
- IT licensing fees (e.g. CRM system)
• Sales management
- Build a strong customer base
- Manage active sales team
- CRM system management
• Marketing & PR
- Manage local marketing and PR
- Protect and develop franchised brand in the territory
• Operations Management & IT
- Manage local operations in compliance with operating standards, including event management team, F&B department, cleaning, etc
• HR management
- Ensure a committed, capable and well trained team
- Ensure high employee satisfaction
- Ensure efficient staffing according to standards
• Legal Compliance
- Compliance to Franchising contract agreement
- Compliance to local laws and regulations
- Reporting
• Shareholder agreement
The joint venture is ruled by the articles of a share holder agreement, that define the scope of the partnership and the way the company will be managed
• Board of directors
Members of the board of directors are appointed by the JV partners and oversee the work of the management team, finance and company strategy
• Decision making process
The Shareholders shall have voting rights and number of votes corresponding to their shareholding in the Company. Reserve matters require unanimous vote guaranteeing the rights of the minority shareholders
FINANCING
• Financial Requirements & Start-Up Costs
As of 2019, the initial investment varied from just above $1,3mln to 2,1mln USD plus $0,3mln for initial operating ramp up.
- Financing is provided by shareholders in form of loans (90% by the investor and 10% by the brand owner)
- Before the dividends are paid on a pro-rata basis, all profits of the Joint Venture shall be used to repay the loans proportionally to the loan amounts (90% / 10%)
SUBSIDIARY MANAGEMENT
• Initial Construction and business set-up
Lead the construction process and initial business set up according to the standards set by the franchisor
• Local management
The local partner manages the subsidiary independently and punctually reports operating results and eventual difficulties to the franchisor
• Finance
- Manage local subsidiary cash-flow
- Pay franchising dues
- IT licensing fees (e.g. CRM system)
• Sales management
- Build a strong customer base
- Manage active sales team
- CRM system management
• Marketing & PR
- Manage local marketing and PR
- Protect and develop franchised brand in the territory
• Operations Management & IT
- Manage local operations in compliance with operating standards, including event management team, F&B department, cleaning, etc
• HR management
- Ensure a committed, capable and well trained team
- Ensure high employee satisfaction
- Ensure efficient staffing according to standards
• Legal Compliance
- Compliance to Franchising contract agreement
- Compliance to local laws and regulations
- Reporting
HEADQUARTERS
ROLES & RESPONSIBILITIES
• Partner selection
Select qualified partner who understand the concept.
Partner can choose to be either engaged or silent partner
• Legal rights
- Guarantee to the joint venture geographical exclusivity and usage rights for relevant brands & trademarks
• Business advisory and support role
- support the franchisee with business advisory services including all aspects of business
• Construction
- Layout definition & standards
- Construction & materials guidelines
• Operations
- Operating standards
- Quality audits
- Guest satisfaction tracking system
- Operating benchmarks across locations
- Business process management software (BPM)
• Sales
- Proprietary CRM system
- Sales techniques and training system
- Blueprints for commercial offers
- Cross-location benchmarks
- Yield management recommendation
- Centralised lead generation system (from QIII 2020)
• Commercial controlling
- Centralised commercial controlling
- KPI definition and tracking
- Cross-location benchmarking
• Experiences / event formats
- Provide a differentiated range of experiences including
> 1. CulinaryON: Cooking events
> 2. PaintON: Art parties
> 3. WineON: WineOn Casino
> 4. ShakeON: cocktail masterclasses
> 5. QuizOn: Intellectual games
> 6. KidsON: Parties for kids
Marketing
• Product development & innovation
• Digital marketing support
• Social media marketing support
• Best practice sharing among markets
• Blueprints for sales & commercial materials
• Brand books and marketing guidelines
• Assistance in developing local commercial strategy
• Web site infrastructure
• Brand reputation management
• Kitchen and Bar
- Recipies and menus
- Training for executive chef
- Operating standards
- Quality and safety audits
- Food cost benchmarking
• HR management
- Job descriptions & organisational charts
- Staffing standards
- Employee happiness tracking
- 360 degree employees performance assessment
- Standards for Employee KPI and performance appraisals
• IT Management
- Access and training for business process management and CRM system (Creatio)
- CRM system training
• Partners
- Support franchisee during the negotiation with eventual partners (Kitchen manufactures, Alcohol producers / distributors, Food suppliers)
• Partner selection
Select qualified partner who understand the concept.
Partner can choose to be either engaged or silent partner
• Legal rights
- Guarantee to the joint venture geographical exclusivity and usage rights for relevant brands & trademarks
• Business advisory and support role
- support the franchisee with business advisory services including all aspects of business
• Construction
- Layout definition & standards
- Construction & materials guidelines
• Operations
- Operating standards
- Quality audits
- Guest satisfaction tracking system
- Operating benchmarks across locations
- Business process management software (BPM)
• Sales
- Proprietary CRM system
- Sales techniques and training system
- Blueprints for commercial offers
- Cross-location benchmarks
- Yield management recommendation
- Centralised lead generation system (from QIII 2020)
• Commercial controlling
- Centralised commercial controlling
- KPI definition and tracking
- Cross-location benchmarking
• Experiences / event formats
- Provide a differentiated range of experiences including
> 1. CulinaryON: Cooking events
> 2. PaintON: Art parties
> 3. WineON: WineOn Casino
> 4. ShakeON: cocktail masterclasses
> 5. QuizOn: Intellectual games
> 6. KidsON: Parties for kids
Marketing
• Product development & innovation
• Digital marketing support
• Social media marketing support
• Best practice sharing among markets
• Blueprints for sales & commercial materials
• Brand books and marketing guidelines
• Assistance in developing local commercial strategy
• Web site infrastructure
• Brand reputation management
• Kitchen and Bar
- Recipies and menus
- Training for executive chef
- Operating standards
- Quality and safety audits
- Food cost benchmarking
• HR management
- Job descriptions & organisational charts
- Staffing standards
- Employee happiness tracking
- 360 degree employees performance assessment
- Standards for Employee KPI and performance appraisals
• IT Management
- Access and training for business process management and CRM system (Creatio)
- CRM system training
• Partners
- Support franchisee during the negotiation with eventual partners (Kitchen manufactures, Alcohol producers / distributors, Food suppliers)
EventyON founders
- Alexander BlancSales, Finance, IR20 years of experience in consulting, consumer goods and finance
Harvard Business School alumni
alex@culinaryon.com - Giulio D'ErmeMarketing, Operations, HR20 years of experience in consumer goods, restaurants and fashion retail
Harvard Business School alumni
giulio@culinaryon.com - Vladimir SadovinMember of the boardBoard Member of largest premium food supermarkets chain in Russia
Entrepreneur of the year 08' (E&Y)
vladimir@culinaryon.com
