1. Banner with discount announcement and CTA button.
2. Special block with promocode FRIDAY on the OMC calendar page.
3. Campaign landing page:
http://events.culinaryon.ru/blackfriday

Campaign landing page: 491 views

Partnership program with "Синхронизация", "Amediateka", "Siple Wine", "Альпина Книги" еtc

1. Landing page:
https://synchronize.ru/bf_weekend
2. "Синхронизация" email campaign

Traffic from partners: 113 users

1. Black Friday Campaign Announcement
Emails sent: 53 310
Open Rate: 21,8%
CTR: 2%

2. Black Friday Campaign Reminder
Emails sent: 50 818
Open Rate: 21,4%
CTR: 0,5%

1. Separate post for each partner offer.
2. Black Friday story highlight
Partnership program landing - 90 clicks
Our landing page - 26 clicks

3. Black Friday Events in Facebook and VK
Reach: 480
Interactions: 4 clicks

1. Ads tittles adjustments.
2. Special promo extension in Google.
3. Yandex Direct additional links.

Promo extension CTR: 21%
Promo extension interaction: 240 clicks

1. Post with catalogue of classes - boost.
Target groups: followers, friends of followers
Reach: 9 746
Interactions: 85 clicks

2. Adjustment of OMC campaign texts
Target groups: interests, retargeting
Reach: 7 632
Interactions: 24 clicks

3. Black Friday Campaign
Target groups: interests, retargeting
Reach: 3 164
Interactions: 21 clicks