Brand architecutre
What is Brand architecture?
Brand architecture is an organized structure of the company's portfolio of brands, sub-brands, and other offerings.
In simple terms – It shows how the brands, sub-brands and other offerings of the company are organized and how they relate to each other.
In simple terms – It shows how the brands, sub-brands and other offerings of the company are organized and how they relate to each other.
EventyOn brand architecture
We have a hybrid brand architecture , whereby Eventyon is our 'blended house of brands' or umbrella brand, under which we have several independent yet related brands. The customers are able to easily find the relations among our different brands thanks to the 'On' suffix and thanks to the endorsement by the umbrella brand EventyOn
Blended house
Our brand portfolio strategy leverages on the power, credibility and strength of EventyOn (corporate brand) and the uniqueness, distinction and specialisation that come with owning distinct brands verticals for each type of format and experience (CulinaryOn, PaintOn, PartyOn, WineOn, mOnsters PartyOn)
Each brand is an individual and the product is usually the brand rather than the company, yet all our brands are interlinked by the suffix "On" that creates a family feeling
The unbrella brand
Each brand is an individual and the product is usually the brand rather than the company, yet all our brands are interlinked by the suffix "On" that creates a family feeling
The unbrella brand
Elements of the brand strategy
- Umbrella brandThe umbrella brand EventyOn provides clear and defined identity to our sales force and a single point of contact for our Key Account (B2B)
- Separate brandsDifferent brands allow to be recognised as competent vs. competitors that are specialist in a specific format (for example CulinaryON allows us to be recognised as a competent player among cooking schools)
- The 'On' SuffixAll our brands can be recognised as being part of the same family of brands thanks to the 'On' suffix (On meaning energised, in contrast with something that is Off)
