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About the brand
SETEA is a short and memorable brand name that
• Clearly position the brand in the mind of the consumer within the Tea category
• Fails to provide the brand benefits in a clear way
• Payoff "TEA BAR" is too generic
Recommendation: Improve the payoff by clearly states the Unique Value Proposition and the brand key benefits (TEA + HEALTH).
e.g:
Drink tea, feel better
Not: Drink, feel better
• Clearly position the brand in the mind of the consumer within the Tea category
• Fails to provide the brand benefits in a clear way
• Payoff "TEA BAR" is too generic
Recommendation: Improve the payoff by clearly states the Unique Value Proposition and the brand key benefits (TEA + HEALTH).
e.g:
Drink tea, feel better
Not: Drink, feel better
SERVICE
Friendly and competent service
Need to verify the experience as mystery shopper
Need to verify the experience as mystery shopper
Food offer
Food offer is critical to the success of the coffee-shop / Coffee corner. Food offer drives demand during peak hours of the day (breakfast and lunch) and gives a reason to come when customer is carving for food.
• Focus on healthy choices
• Indulgence offer
• Packaged and ready to go
More evidence of food offer
• Focus on healthy choices
• Indulgence offer
• Packaged and ready to go
More evidence of food offer
Design
Interior design
1. Inviting modern atmosphere with premium positioning
2. Comfortable seating
3. Cozy light
Recommendation:
1. Oversized (giving an empty look)
2. Reduce the COVID19 do not seat here crosses (make it less aggressive, minimum required)
Learn more 2. Comfortable seating
3. Cozy light
Recommendation:
1. Oversized (giving an empty look)
2. Reduce the COVID19 do not seat here crosses (make it less aggressive, minimum required)
Design
Interior design
1. Inviting modern atmosphere with premium positioning
2. Comfortable seating
3. Cozy light
Recommendation:
1. Oversized (giving an empty look)
2. Reduce the COVID19 do not seat here crosses (make it less aggressive, minimum required)
Learn more 2. Comfortable seating
3. Cozy light
Recommendation:
1. Oversized (giving an empty look)
2. Reduce the COVID19 do not seat here crosses (make it less aggressive, minimum required)
