Dubai
2019
Key learnings and strategic considerations for the year to come
Choosing a location
We need to reiv
  • Why DIFC?
    As an independent free-zone, DIFC offers 100% foreign ownership governed by a common-law framework distinct from the UAE legal system. It offers a 50-year guarantee of zero taxes on corporate income and profits complemented by the UAE's network of double taxation avoidance treaties.
  • Tourism will be important
    Dubai to draw 20 million visitors by 2020. Therefore tourism will be important drive of culinaryon. We need to "localise" menus and look a bit to be relevant to tourists.

  • CBD Over proximity
    Being very close to Business is a plus, yet considering that we are a destination it probably doesn't compensate the high rent
  • Room size: No Small rooms
    Having rooms with table of 20 is a killer. Rooms need to feel like they can accommodate larger events with a XXL table and 5 stations
The unit comprises a net internal area of 3815.8 sqft (354.5 sqm) and terrace area of 1485.4 sqft (138 sqm). The unit is ready for handover from mid-December 2018.

  • Rent: AED 300 per sqft (Internal area) AED 150 per sqft (Terrace area)
  • Service Charges: AED 35 per sqft
  • Fit-out period: 6 months
  • Rental payments: 4 cheques per annum
  • Fit-out administration fee: AED 15,000 (one time) =4'000USD
  • Admin fee: AED 500 (one time) = 140USD
  • Marketing contribution: AED 25'000 per annum =6'800 USD
  • Beverage handling fee: 15%

Monthly payment 3815.8 x 335 AED + 1485 x 185 AED
Internal area 1'278'293 AEDU (=348'028.05 USD) + 274'725 AED (=74796.63
Total of 422'825 per year = 35'000 USD per month


In Dubai 95% of the inhabitants are temporary, with people coming and going all the time. This makes the market a endless opportunity, yet is difficult to establish an awareness
Competitors overview
DUBAI
Not only cooking schools
HR/Salaries
Source: www.numbeo.com
Salaries can vary substantially amongst different nationalities and appear to depend on nationalities (as they say it depends on the colour of the passport)
Food cost
Source: www.numbeo.com
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