2019 Strategy

A year of
2018 has been a year of deep transformation & investment, 2019 will be the year where we can fully capitalise on the work done.
What we do
Our goal is to make clients happy and help them get what they want
CULIANRYON
Future expansion of Core brand
TOP CHEF
Low-cost alternative to Culinaryon
E.P.I.C.
Team Buildng Co.

Singapore

We need to master new openings in 2019

BPM (Business Automation)

We need to master new openings in 2019
Singapore
CULINARYON @ ETHOS
Three large cooking studios + conference room in the heart of Warsaw, in the prestigious business center Ethos. This location will feature for the first time a flexible space that can be converted in a studio extension or in a conference room.
Sales team
In Singapore we had a major turnover in the team in the last quarter of 2018. We lost the majority of the sales team, the Executive Chef and a Recruiter. Despite challenging
Kitchen
In Singapore we had a major turnover in the team in the last quarter of 2018. We lost the majority of the sales team, the Executive Chef and a Recruiter. Despite challenging

Geographical Expansion

We need to master new openings in 2019
Warsaw - July 2019
CULINARYON @ ETHOS
Three large cooking studios + conference room in the heart of Warsaw, in the prestigious business center Ethos. This location will feature for the first time a flexible space that can be converted in a studio extension or in a conference room.
Why Poland?
CULINARYON strategy is to further consolidate its presence in the Eastern European markets by opening in Warsaw. Poland is a very vibrant economy, the first in the Eastern European block to be considered a "developed market".
Competition in Poland
The competition in Poland is fragmented and underdeveloped, yet more intense than in Romania and Closer to the Moscow scenario.
Who we are
The smartest people work every day to provide the best service and to make our clients happy
  • India
    We have a formidable opportunity to open up to 8 Centers in India. We are still at the beginning phase of negotiations
  • Dubai
    An International business HUB, a vibrant city, We have the potential investor, found a location... we need to negotiate rent and make the final decision
  • Julia Bush
    Design Director
  • Carlos Lott
    Marketing Director

Kitchen

Marketing Consultant
Focus on Food Quality
Planning of the event calendar
• Wine Casino / Las Vegas
• Aperitivo and Pasta Show
• Events with partners (Virgin / Amcham etc)
Differentiating experiences
We need scheduled controls & deep cleaning
• Quarterly deep cleaning of food warehouse (all food out)
• Yearly misting of the premises (Singapore needed)
• Timely treatment of water leakages
• Pest assessment by external company every 6 months

Marketing 2019

Focus on sales support
Web page needs to be improved and optimised, allowing for better SEO and guided purchase of differentiated products experience
Change mentality from the sale of packages to the sale of well differentiated experiences. Web site to be reviewed to support the purchasing process.
Marketing will need to own the different products, developing the needed sales materials and tracking product performance.
Web Page
From Packages to Experinces
Product Ownership
We like to make people happy. We ask our clients about their birthday and prepare cool presents.
This method lets us to get success in problems of all levels.
Make sure that every experience has a descriptive video and video user reviews
Promotional calendar
Networking events and Fairs
Video First
Web page
Safety is always a top priority in CULINARYON
Need to review the web page to improve S.E.O. results and to allow the customer to surf by type of experience. We need a very well differentiate

Operations

Marketing Consultant
Safety
Safety is always a top priority in CULINARYON
We need to keep on enforcing safety across locations:
• Training & certification
• Surprise drills / examinations
• Legal advice (not every location should act the same way)
• Enforcement of disclaimers & registrations
• Insurance for public liability
• Health and safety as KPI'S of Operational & Kitchen team
All you need is good content and some taste. Contemporary look and high flexibility makes them handy and applicable for any kind of content.
Build your page from a wide range of pre-designed blocks.
Checklist enforcement
Hygiene & Pest control
We need scheduled controls & deep cleaning
• Quarterly deep cleaning of food warehouse (all food out)
• Yearly misting of the premises (Singapore needed)
• Timely treatment of water leakages
• Pest assessment by external company every 6 months
Made on
Tilda