PaintON
Brand guidelines and design system
The purpose of these brand and design guidelines is to define PaintON's personality and identity, making it consistent, recognisable and memorable across all touchpoint of interaction and communication.
December 2019
December 2019
PaintON brings art to life, inspiring people to express their creativity in fun and engaging environment.
PaintON's Idea
CulinaryON's is an intriguing idea that relies on the sense of bringing people together in a place where cooking is a fun experience to share and to remember.
Thanks to the likes of style, food, wine and great chefs, CulinaryON's encourages it's guests to discover the art of cooking in a new fun and engaging way.
CulinaryON experience blends education and entertainment making it our experience meaningful and memorable for all our guests.
Thanks to the likes of style, food, wine and great chefs, CulinaryON's encourages it's guests to discover the art of cooking in a new fun and engaging way.
CulinaryON experience blends education and entertainment making it our experience meaningful and memorable for all our guests.
Brand Essence:
A fun cooking place
A fun cooking place
CulinaryON welcomes and values those who like to spend a good time with others while learning the art of cooking in a simple and causal way... while enjoying a glass or two of wine.
Brand personality
CulinaryON is:
• Cheerful & fun
• Spontaneous
• Authentic
• Intuitive
• Sociable
• Engaging
• Bold
• Inspiring
• Friendly
• Full of life
CulianryON is not:
• Hyper
• Academic
• Old fashioned
• Complicated
• Irritating
• Cheerful & fun
• Spontaneous
• Authentic
• Intuitive
• Sociable
• Engaging
• Bold
• Inspiring
• Friendly
• Full of life
CulianryON is not:
• Hyper
• Academic
• Old fashioned
• Complicated
• Irritating
CulinaryON promise: Every guest leaves happy :)
"Every guest leaves happy" is CulinaryON's brand promise, a call to arms in everything that the brand delivers to its guests, making it extraordinary and iconic.
CulinaryON stages personalised and memorable experiences for its guest that are both fun and engaging. CulinaryON is fully committed in making every guest leaving our premises happy.
CulinaryON stages personalised and memorable experiences for its guest that are both fun and engaging. CulinaryON is fully committed in making every guest leaving our premises happy.
CulinaryON Brandmark
The lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits intertwine in four tales of violence and redemption.
1. Original
The most readable and versatile version of the CulinaryON brandmark
2. BOX
The most readable and versatile version of the CulinaryON brandmark
3. Round
Round brandmark is mainly used in social media
4. Vertigo
Round brandmark is mainly used in social media
CulinaryON Colours
The lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits intertwine in four tales of violence and redemption.
Colour is a powerful means of recognition, helping establish a clear identity and distinction for CulinaryON and its products. At the heart of our brand is CulinaryON Purple. Purple is the colour of Imagination. It is highly visible and conveys CulinaryON creative energy and spirit
CulinaryON purple
CulinaryON primary colour: XXXXXXXX
Purple colour evokes creativity and imagination evoking a bold personality, that emphasises the uniqueness and shooting identity of CulinaryON brand. Purple is also often associated with premium brands and high quality.
CulinaryON purple
Primary Colour
Purple colour evokes creativity and imagination evoking a bold personality, that emphasises the uniqueness and shooting identity of CulinaryON brand. Purple is also often associated with premium brands and high quality.
CulinaryON Primary colours
The primary set of colours represent the brandmark palette. These are the core colours that CulinaryOn will be recognised for.
- CulinaryON Purple#940084
PMS 248c
C:50 M:100 Y:0 K:0
R148 G000 B132 - White#FFFFF
C:0 M:0 Y:0 K:0
R255 G255 B255 - Egg Yolk#FFD200
PMS 109c
C:0 M:20 Y:100 K:0
R2550 G210 B000 - Avocado#D4D800
PMS 396C
C:25 M:0 Y:100 K:0
R212 G216 B000
CulinaryON Secondary colours
The secondary colour palette is to be used across various brand elements, background base and other brand applications
- Cast Iron Grey#373534
PMS Black 7c
C:0 M:0 Y:0 K: 90
R55 G53 B52
Cast iron grey is generally used only for typography, for logo background or for kitchen utensils. - Candy pink#E61676
PMS 213C
C:0 M:95 Y:20 K:0
R230 G22 B118 - Copper organge#E94f0A
PMS 165c
C:0 M:80 Y:95 K:0
R233 G79 B10 - Turquoise#00AFDA
PMS 638C
C:80 M:5 Y:10 K:0
R000 G175 B218 - Coffee#C99A5E
PMS 7509C
C:25 M:40 Y:65 K:0
R201 G154 B94 - Red wine#B30949
PMS 207C
C:30 M:100 Y:55 K:5
R179 G9 B73 - Green#299F95
PMS 7473C
C:80 M:14 Y:45 K:0
R41 G159 B149 - Caramel#E38100
PMS 144C
C:9 M:55 Y:100 K:0
R277 G129 B000
Note: Colours will not match exactly across various media applications. This is due to the differences between the displaying media and type of reproduction. For instance, colours will appear more vibrant in digital than on paper because digital is a backlit surface, as opposed to paper, which is an opaque surface. Even within the same media, applications may appear slightly different. For example, computer screens may be calibrated differently, and paper materials have different hues and levels of opacity.
• HEX for HTLM, video and digital (also used by Microsoft applications)
• CMYK for digital printing from Adobe CS programs
• PMS for spot & screen printing and embroidery use Pantone colour mode
• RGB website and Microsoft applications
• HEX for HTLM, video and digital (also used by Microsoft applications)
• CMYK for digital printing from Adobe CS programs
• PMS for spot & screen printing and embroidery use Pantone colour mode
• RGB website and Microsoft applications
CulinaryON typography
The lives of two mob hit men, a boxer, a gangster's wife, and a pair of diner bandits intertwine in four tales of violence and redemption.
Cooking utensils
Branded elements
An integral part of CulinaryON's brand identity is reflected by the cooking utensils and the bottle of wine present in the brand-mark. The brand elements are graphic silhouettes and come as a filled or outlined in a wide range of colours (primary and secondary brand colours).
They can and should be used in a free and creative way to fill spaces as graphics or as holding devices for text or for photography.
They can and should be used in a free and creative way to fill spaces as graphics or as holding devices for text or for photography.
Stationary
Letterhead, business cards, etc
You can find the latest version of CulinaryON Stationary working files at the following link ______________________________________
Letterhead
The basic girds shown on this page are based on proportional measurements that cover any portrait or vertical formats of any size.|
Recommended to be produced in a print house for maximum quality.
If not possible it can also be printed on a desktop printer, using the word template attached.
Recommended to be produced in a print house for maximum quality.
If not possible it can also be printed on a desktop printer, using the word template attached.
Business Cards
A double sided business card where the front holds the BOX brandmark making it bold and contemporary.
The back illustrates all CulinaryON elements represented in the brandmark with the tagline "Cooking is fun!"
The contact details are split in two blocks, where the top holds the name of the contact person, position or responsibility, mobile number and corporate email address.
The boom block holds the physical and the web address of CulinaryON
The back illustrates all CulinaryON elements represented in the brandmark with the tagline "Cooking is fun!"
The contact details are split in two blocks, where the top holds the name of the contact person, position or responsibility, mobile number and corporate email address.
The boom block holds the physical and the web address of CulinaryON
Envelopes
The design is applied in a consistent way to the envelope.
The envelope has two versions, where the first one is double sided, duplicating the business cards and should be produced at a print house.
The second one has been developed as a one simple to be printed on a desktop printer, using the word template delivered.
The envelope has two versions, where the first one is double sided, duplicating the business cards and should be produced at a print house.
The second one has been developed as a one simple to be printed on a desktop printer, using the word template delivered.
Gift certificates
Kitchen utensils shaped promotional cards can be produced to make an impact and stimulate the curiosity of people.
This promotional cards should be colourful and have only the physical and online address of CulinaryON.
Promotional cards should be bold and with little complexity for production.
This promotional cards should be colourful and have only the physical and online address of CulinaryON.
Promotional cards should be bold and with little complexity for production.
Gift certificates BOX
The design is applied in a consistent way to the envelope.
The envelope has two versions, where the first one is double sided, duplicating the business cards and should be produced at a print house.
The second one has been developed as a one simple to be printed on a desktop printer, using the word template delivered.
The envelope has two versions, where the first one is double sided, duplicating the business cards and should be produced at a print house.
The second one has been developed as a one simple to be printed on a desktop printer, using the word template delivered.
Paper Bag
The design is applied in a consistent way to the envelope.
The envelope has two versions, where the first one is double sided, duplicating the business cards and should be produced at a print house.
The second one has been developed as a one simple to be printed on a desktop printer, using the word template delivered.
The envelope has two versions, where the first one is double sided, duplicating the business cards and should be produced at a print house.
The second one has been developed as a one simple to be printed on a desktop printer, using the word template delivered.
CulinaryON's Uniforms
Our team is the main promoter of our brand image. Uniforms need to be clean well ironed and worn with pride.
Chef uniform
At CulinaryON all guest wear an apron that delivers the brand attributes.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
- White Chef jacketWith Vertigo brandmark on the left shoulder and on the Box brandmark on the right hand
- Black Chef pantsCustomers Support
- Black Chef ApronChef apron should be black (or any differentiating colour if the guest are wearing black). It should have a pocket and the CulinaryON logo well visible on the chest.
- Black Chef shoesChef shoes should address both safety and comfort, being slip resistant, covering the front of the feat with anti-spill surface that is also protecting in case of dropping a knife or any other kitchen utensils
- Black latex glovesLatex cooking gloves are black combining elegance and safety.
- Chef Hat / bandanaChef hat or bandana is highly recommended. Chef hat can be chosen by each chef to better express their personality.
Bartender unifrom
At CulinaryON all guest wear an apron that delivers the brand attributes.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
What not to do
• Not following uniform guidelines
• Dirty or old looking uniforms or shoes
• Use shoes that are not meant for kitchen environment
• Use the same apron colour of our guests
• Dirty or old looking uniforms or shoes
• Use shoes that are not meant for kitchen environment
• Use the same apron colour of our guests
Guest Aprons
Our team is the main promoter of our brand image. Uniforms need to be clean well ironed and worn with pride.
Adults aprons
At CulinaryON all guest wear an apron that delivers the brand attributes.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
Kids aprons
At CulinaryON all guest wear an apron that delivers the brand attributes.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
Special editions
At CulinaryON all guest wear an apron that delivers the brand attributes.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
CulinaryON Kitchen tools
Link to google drive folder
Food Photography
Link to google drive folder
Typography
Link to google drive folder
Branded architectural elements
The brand is recognisable through architectural elements like our iconic cooking station and our chef table
The cooking station
At CulinaryON all guest wear an apron that delivers the brand attributes.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
Chef Table
At CulinaryON all guest wear an apron that delivers the brand attributes.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
The apron should be simple and in a variety of primary and secondary colours and having only the CulinaryON Box logo embroidered
The text of the logo in black or white, while the bottle and the kitchen utensils are respectively of different colours, maximising the contrast with the apron main colour.
It is important that the logo will be very well visible when taking pictures of the guests. No other brand logo is allowed on the apron.
