SG omc market
News
  • Coriander Leaf changes focus to team building + cancels OMCs
    Their only available event format available to public sign-ups is their demo classes without any hands-on activities

    - 6 - 8 dishes cooked in front of you by a Chef
    - Price: $160 per person
    - Duration: 3 - 3.5 hours
    - Inclusions: ice/warm water
    - Capacity: min. 6 pax
    - Frequency: Weekly Thu/Fri/Sat, morning 10am/afternoon 3pm
    - Location: only available in Chijmes

    - No subscription packages available, but offer can be made on request
  • Coriander Leaf will open a new branch mid-2020 in Singapore Polo Club
  • D'Open Kitchen will have its own venue through take over of OUE Social Kitchen space in April 2020 + launch OMCs
  • Chantilly culinary studio used to offer OMC classes, but has since narrowed its focus down to B2B, baking OMCs, and domestic helper training
  • Other OMCs gone from the market: Huber's
Market Segmentation
Recreational
with Cooking OMC
  • Palate Sensations
  • Cookery Magic
  • Expat Kitchen
  • TOTT
  • Little Green Kitchen
Recreational
B2B focused
  • Coriander Leaf
  • Cookyn Inc.
  • D'Open Kitchen
Recreational
Baking focused
  • Creative Culinaire

Recreational
Others
  • Food Playground
Professional culinary training:
• Allspice https://www.allspice.edu.sg/
• Jia Lei Training Centre http://jialeicookingschool.sg/
• At-Sunrice GlobalChef Academy https://at-sunrice.com/
• Asian Culinary Institute https://www.aci.edu.sg/
single classes
Cooking Schools
Businesses that primarily function as a cooking school and which have a formalised product offer
Palate Sensations
Cookery Magic
Expat Kitchen
Little Green Kitchen
About
Widest offer of cooking classes
Home-style food
Local focused
Easy & Healthy
Vegetarian & special diet (gluten-free, vegan, etc.)
Price
$128 - $168
$110 - $120
$105, $145, $165
$85
No. of Dishes
3 - 4
1 - 4
3 - 7
3
Duration
2 - 4 hours
3 hours
2 - 3 hours
3 hours
Min. - Max. Guests
2/4 - 10 (cap 60)
2 - 12
2 - 14
3 - 8
Class Frequency
Daily
Daily
Daily
Weekly Wed / Sat
10am / 3pm
Web
Web
Web
Web
Others
Recreational cooking classes are not the primary business
Brettschneider's
TOTT
The Providore
Buonissimo
About
Baking school with Chef-based cooking classes
Trend-based & seasonal classes
Trend, Chef-based & seasonal classes
Small cooking school
Price
$190 - $250
$98 - $138
$100 - $148
$120 - $125
No. of Dishes
Varies, 3 - 5
1 - 3
1 - 3
1 - 3
Duration
3 - 5 hours
2 - 3 hours
2 - 3 hours
3 hours
Min. - Max. Guests
2 - 14
-
4 - 12/24
6 - 8
Class Frequency
not regular
not regular
not regular
1 - 2 / month
Web
Web
Web
Web
Trends to take note of:

1) Celebrity/Restaurant Chef classes
Work with restaurant chefs to organise their special classes in CO. Low revenue will be offset by the marketing benefits of these classes.

2) Seasonal classes & Trends

3) Classes for niche language communities
ArtZ - classes + marketing communication in Chinese
The Providore - Japanese-themed classes


courses
ABC Cooking Studio
Cooking
Cake
Bread
Lv 1: Basic Course
$80 - $90 / class
$73 - $80 / class
$62 - $70 / class
Lv 2: Master Course
-
$128 / class
$118 / class
Lv 3: License
-
$1,819
$1,819
No. of Dishes
2 - 4
1
1
Duration
2 hours
3 hours
3 hours
• Min guests per class: 1
• Max guests per class: 4
• Classes are held daily. It's advised to book 1 month in advance due to full bookings.

Other types of courses: Wagashi, Kids, Riche Bread
Course price list: https://www.abc-cooking.com.sg/courses/Courses_Price_List_SG.pdf
Special rate packages: https://www.abc-cooking.com.sg/courses/Package_Plan.pdf
other formats
Tourism
Food Playground
Chef Tales

Helper/Maid Training
Expat Kitchen
Chantilly culinary studio

Demo classes
Coriander Leaf
TOTT (?)


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