The PaintON brand represents our tenets of quality, creativity and reliability . It also stands as a symbol that encourages creativity, positivity and building bonds between people all across the globe.
Introduction
PaintON brand book
PaintON brand book is a comprehensive tool to guide communications of both PaintON brand and its products in a unified and consistent manner. The purpose of these brand and design guidelines is to define PaintON's personality and identity, making it consistent, recognisable and memorable across all touchpoint of interaction and communication.
Last update - Feb 2020
Last update - Feb 2020
PaintON brand name combines 'Paint' with the adjective 'ON', to symbolise the brand ability to 'switch-ON' guests energy, engagement and fun.
PaintON Brand
PaintON's Concept
to PaintON's is an intriguing idea that relies on the sense of bringing people together in a place where painting is a fun experience to share and to remember.
Thanks to the likes of style, art, wine and great artists, PaintON's encourages it's guests to discover the art of painting in a new fun and engaging way.
PaintON experience blends education and entertainment making it our experience meaningful and memorable for all our guests.
The brand name made by the combination of two adjectives "Paint" & "ON", defining our love for paint and our "always ON" attitude towards whatever we do.
Thanks to the likes of style, art, wine and great artists, PaintON's encourages it's guests to discover the art of painting in a new fun and engaging way.
PaintON experience blends education and entertainment making it our experience meaningful and memorable for all our guests.
The brand name made by the combination of two adjectives "Paint" & "ON", defining our love for paint and our "always ON" attitude towards whatever we do.
Brand Essence
A fun painting place, that inspires people to have a good time and forget the stress of everyday life
A fun painting place is a call of arms in everything that PaintON's delivers
PaintON welcomes and values those who like to spend a good time with others while learning the art of painting in a simple and causal way... while enjoying a glass or two of wine.
PaintON is a place where all guests have a sense of belonging and inspires them to be spontaneous.
"A big smile is a vital ingredient used at CulinaryON every-time."
PaintON welcomes and values those who like to spend a good time with others while learning the art of painting in a simple and causal way... while enjoying a glass or two of wine.
PaintON is a place where all guests have a sense of belonging and inspires them to be spontaneous.
"A big smile is a vital ingredient used at CulinaryON every-time."
PaintON Brand Pillars
Our brand pillar represents the core values that the brand is build upon. It shapes our very beliefs and inspire our behaviours. Our brand pillar is built upon the values of fun learning, creativity and bonding. These values are deeply embedded in all our events and marketing materials.
Brand personality
PaintON is:
• Cheerful & fun
• Spontaneous
• Authentic
• Intuitive
• Sociable
• Engaging
• Bold
• Inspiring
• Friendly
• Full of life
• ON
PaintON is not:
• Hyper
• Academic
• Old fashioned
• Complicated
• Irritating
• Low energy
• OFF
• Cheerful & fun
• Spontaneous
• Authentic
• Intuitive
• Sociable
• Engaging
• Bold
• Inspiring
• Friendly
• Full of life
• ON
PaintON is not:
• Hyper
• Academic
• Old fashioned
• Complicated
• Irritating
• Low energy
• OFF
Tone of voice
PaintON's tone of voice reflects our brand personality, helps you connect with your audience, and makes you different from the rest.
Our brand tone of voice is always spontaneous, cheerful, fun, humorous and playful in a witty way.
PaintON is at the same tome casual and trustworthy yet passionate and upbeat. We speak both to millennials and to large corporate clients that is way we need to be trendy & enthusiastic , being edgy without being irreverent.
PaintON is at the same tome casual and trustworthy yet passionate and upbeat. We speak both to millennials and to large corporate clients that is way we need to be trendy & enthusiastic , being edgy without being irreverent.
PaintON promise: Every guest leaves happy :)
"Every guest leaves happy" is PaintON's brand promise, a call to arms in everything that the brand delivers to its guests, making it extraordinary and iconic.
PaintON stages personalised and memorable experiences for its guest that are both fun and engaging. PaintON is fully committed in making every guest leaving our premises happy.
PaintON stages personalised and memorable experiences for its guest that are both fun and engaging. PaintON is fully committed in making every guest leaving our premises happy.
Brand Elements
Brand visual tool kit
The PAINTON visual identity system currently comprises four core elements that help identify and communicate our brands with consistency and clarity. They include our logo, the "............................................." tagline, the PAINTON typography and our colour palette. Together they help convey our brand identity.
Logo
Tag Line
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought
Colour Pallette
- HTML code: #243C7A
RGB code: R: 36 G: 60 B: 122
HSV: 223.26° 70.49% 47.84% - HTML code:#61C900
RGB code:R: 97 G: 201 B: 0
HSV:91.04° 100% 78.82% - HTML code: #660066
RGB code: R: 102 G: 0 B: 102
HSV: 300° 100% 40% - HTML code: #B3242A
RGB code: R: 179 G: 36 B: 42
HSV: 357.48° 79.89% 70.2% - HTML code: #EF4813
RGB code: R: 239 G: 72 B: 19
HSV: 14.45° 92.05% 93.73% - HTML code: #F1FD53
RGB code: R: 241 G: 253 B: 83
HSV: 64.24° 67.19% 99.22%
Note: Colours will not match exactly across various media applications. This is due to the differences between the displaying media and type of reproduction. For instance, colours will appear more vibrant in digital than on paper because digital is a backlit surface, as opposed to paper, which is an opaque surface. Even within the same media, applications may appear slightly different. For example, computer screens may be calibrated differently, and paper materials have different hues and levels of opacity.
• HEX for HTLM, video and digital (also used by Microsoft applications)
• CMYK for digital printing from Adobe CS programs
• PMS for spot & screen printing and embroidery use Pantone colour mode
• RGB website and Microsoft applications
• HEX for HTLM, video and digital (also used by Microsoft applications)
• CMYK for digital printing from Adobe CS programs
• PMS for spot & screen printing and embroidery use Pantone colour mode
• RGB website and Microsoft applications
PaintON Typography
Typography provides a strong, unifying element and can help convey a consistent brand voice across various marketing communications. Our brand's font portfolio is bold (Intro), approachable (Ubuntu), Pt Serif (elegant) and technical (Source code pro). We have also a range of handwritten fonts to make our communication human and fun.
Main Font Sistem
PaintON main font system conveys the bold and confident communication style of a the leading brand.
Main Font Sistem
PaintON main font system conveys the bold and confident communication style of a the leading brand.
- Intro regular is the primary typeface used in the development of the brandmark
and should be used whenever the brandmark is not present and for headline. It is a strong and bold character having it always in uppercase. - Ubuntu is used for subtitles that need better readability than Intro, yet keeping strong character and high visibility.
- Ubuntu is used for subtitles that need better readability than Intro, yet keeping strong character and high visibility.
Graphical Assets
Brand Mark
Brand Aprons
Kind of aprons
Kind of fabric
Kind of fabric
Brand Cups
Brand Paper Bags
Paint Splashes
Brush Strokers
PaintON Frames
Dress code & uniforms
Our employees are our main brand ambassadors and wear uniforms to reinforce their sense of belonging and quality and work standards.
Dress code for office people and managers
There is no uniform for office people and managers. Clothes should still be pressed, neat, and appropriate for the type of work you do. For men, you can expect casual pants and slacks with collared polos or crew-neck sweaters. Women have the freedom to wear nicely-fitted tops and blouses, slacks or skirts. Fun patterns and colors are acceptable with a casual dress code
Uniforms for operational team
Chef & Sous-Chef uniform
Chef and sous chef uniform:
• Branded white Chef Jacket (Breathable) with name
• Black branded apron
• Black pants
• Comfortable anti-slip black shoes
• Branded white Chef Jacket (Breathable) with name
• Black branded apron
• Black pants
• Comfortable anti-slip black shoes
- White Chef coat2 branded Jackets are provided by the
Clean@homeUnisex medium Chef jacket of medium weight twill with good comfort and breathable back and 3/4 Sleeve.- 65% Polyester, 35% Cotton Blend
- 6.2 oz.
- 3/4 sleeves
- Double-breasted
- Cloth-knot buttons
- Turn-back cuffs with logo
- Left chest patch pocket
- Left sleeve thermometer pocke
- Black Chef pantsBring your own
Clean@homeWe recommend pants made of 100% cotton medium weight twill with good comfort and breathability. We recommend two deep side pockets and two large back pockets to safely store your belonging with a functional zip fly. - Black Chef ApronProvided daily clean by the companysdsdd
- Black Chef shoes1 pair of shoes is provided by the
Clean@homesdsd - Black latex glovesLatex cooking gloves are black combining elegance and safety.sdsd
- Chef Hat / bandanaClean bandanas are provided by the company daily.
Photography
1. Event & guests photos
Event and guest photography is intended to evoke PaintON good and energetic mood. Our event photography focuses on emotions and on feelings of joy, surprise, love and endless fun!
Please note: be respectful of guest privacy and local legislation. As general common sense You do not need permission from someone to take their picture if they are in public view, yet our close events are private and guests have a reasonable expectation of privacy, and you need their written consent to take and publish their pictures.
Please note: be respectful of guest privacy and local legislation. As general common sense You do not need permission from someone to take their picture if they are in public view, yet our close events are private and guests have a reasonable expectation of privacy, and you need their written consent to take and publish their pictures.
2. Art Galley Photography
Our Art Gallery where you can every painting from our artists, Marsterpiece, Big Pictures, Wine not? and Art-Puzzle!
> Look!
> Look!
3. Photos of our studios
• Warm, festive light
• Few people in the background, do not take center stage painting is on display
People are in the background without taking
• Few people in the background, do not take center stage painting is on display
People are in the background without taking
Videos
