What do we do
Corporate events
Thematic parties
Birthday celebrations
Kids parties
Business and client events
Thematic parties
Birthday celebrations
Kids parties
Business and client events
Our brands
CulinaryOn
PaintOn
QuizOn
KidsOn
WineOn
PaintOn
QuizOn
KidsOn
WineOn
The leading multi-experience company
EventyOn is the leading multi-experience company in every market we operate in, staging edutainment events for both corporate and private clients.
Our achivements
We stage a wide range of personalized and memorable experiences for corporate and private clients, under the following brands
113.000 in 2019 only
Moscow, St.Petersburg, Warsaw, Bucharest
>660'000 Guests
24 Studios
>30'000 events
>5.000 in 2019 only
85 Net Promoter Score
Outstanding Client Satisfaction, Every guest leaves happy
Differenciated portfolio of experiences
EventyOn wide portfolio of branded experiences, allows customers to rely on our services multiple times without ever repeating the same experience twice
EventyON's unique brand portfolio maximizes customer choice, retention and customer lifetime value.
PaintOn: Fun art-parties with great music, delicious food and wine
CulinaryOn: An immersive experience, blending hands-on cooking and party vibes.
All our formats provide a unique and differenciated experience
WineON: A variety of experiences around the world of noble wines ranging from blind tasting appreciation game (Wine Casino) to Wine blending game (WineONLab)
PartyOn: Bespoke party formats. We never run out of creative ideas to make your event unforgettable.
KidsOn: Premium tailor-made themed events for kids and teenagers, combining education and entertainment
Format Mix
CulinaryOn launched in 2012, other formats launched 2020
CulinaryOn launched in 2012, other formats launched 2020
Event location
External and Online events launched in 2020
External and Online events launched in 2020
B2C / B2B
Slaes mix
Slaes mix
based on Russia results 2021 year end forecast
Global market trends we ride
We ride 4 global trends shaping the event business and F&B market:
78% of millennials choose to spend money on an experiences over buying products or services.
Company invest in intangible motivation of millennials as titles and money are not sufficient anymore. Millennials are motivated by sense of belonging out of the job scope.
The experience economy
Intangible motivation of millennials
F&B polarisation: function vs emotions
Food consumption is more and more polarised between function (Uber Eats) and emotion. Cooking is not a necessity anymore, it is a recreational activity.
On-the-job gamification
The Gamification trend helps to better engage the workforce. It involves the use of game elements to motivate employees and to improve motivation and loyalty.
Our clients
75% of our business is B2B, while serving B2C (events for adults and kids, classes for local and experiences for tourists) helps to better saturate weekends & holidays.
B2B Corporate events 75%
B2C Master classes 5%
B2C Events 20%
Team buildings, client incentives and conferences
Birthday parties for adults and kids, bachelorettes, weddings
Educational classes for locals. Experience discovery events for tourists
Guest satisfaction
We know how to "WOW" or guests as our team is fully committed to provide outstanding guests satisfaction
Our Net-Promoted-Score of 85 places us in top 1% in customer satisfaction globally
(NPS of hospitality industry is only 49)
Learn more about NPS score
(NPS of hospitality industry is only 49)
Learn more about NPS score
NPS
Net Promoter Score
NPS® measures customer perception based on one simple question: 'How likely is it that you would recommend us to a friend or colleague?".
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, customers fall into one of 3 categories to establish an NPS score:
Promoters: respond with a score of 9 or 10; Passives: respond with a score of 7 or 8; Detractors: respond with a score of 0 to 6.
NPS scores (the higher the better) is expressed with a number from -100 to +100, and it is calculated by subtracting the percentage of Detractors from the percentage of Promoters
Respondents give a rating between 0 (not at all likely) and 10 (extremely likely) and, depending on their response, customers fall into one of 3 categories to establish an NPS score:
Promoters: respond with a score of 9 or 10; Passives: respond with a score of 7 or 8; Detractors: respond with a score of 0 to 6.
NPS scores (the higher the better) is expressed with a number from -100 to +100, and it is calculated by subtracting the percentage of Detractors from the percentage of Promoters
More products
Fun, engaging and delicious! The visit to CulinaryOn was a highlight of our Moscow trip. The place is located on the top floor of a skyrise, having stunning view over Moscow city centre. The setup was well thought through, the team was professional and customer service met high standards. We had great fun, cooking together was engaging and the dishes (finalized by pro chefs) were delicious. Would highly recommend, specially for bigger groups of friends/colleagues who want to spend quality time together.
CULINARYON is top-rated cooking studio and was awarded with Tripadvisor Certificate of Excellence
5 years in a row.
5 years in a row.
Sander K
"
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Our Strategic Partners
We partner with leading companies around the world like:
Our competitors
EnentyON is the only international multi-experience provider, serving both B2B and B2C market. Competition is generally fragmented, hyper-focused, lacking systems and scalability
• Local Mono Experience
An archipelago of small local specialised players (Painting, Cooking, Paintball, etc). Rarely they have more than one room / location with no ability to scale. Usually they focus either on B2B or B2C
An archipelago of small local specialised players (Painting, Cooking, Paintball, etc). Rarely they have more than one room / location with no ability to scale. Usually they focus either on B2B or B2C
• Local team building specialists
A large number of small and un-differentiated team building providers (B2B only), providing a number of games and team building activities. Usually they relay strongly on the owner personality and involvement
A large number of small and un-differentiated team building providers (B2B only), providing a number of games and team building activities. Usually they relay strongly on the owner personality and involvement
• International Mono Experience
ABC cooking studio is the only one real international player that was able to scale despite being focused only on cooking and on B2C customer segment
ABC cooking studio is the only one real international player that was able to scale despite being focused only on cooking and on B2C customer segment
• International multi-experience providers
We see a 'blue ocean' opportunity for a company like EventyON as there are no players with the capability to scale internationally while providing a multi-experience offer for both B2B and B2C clients
We see a 'blue ocean' opportunity for a company like EventyON as there are no players with the capability to scale internationally while providing a multi-experience offer for both B2B and B2C clients
7. Our competitive advantages
We are 4 key strengths vs. competition
• Low rent (-30% vs. F&B)
• Low Food Cost (-40% vs F&B)
• Low G&A thanks to IT
• Strategic partnerships.
• Low Food Cost (-40% vs F&B)
• Low G&A thanks to IT
• Strategic partnerships.
• Multiple experiences under the same roof sold via the same sales team
• Loyalty customers and high referral rate (NPS:85)
• Loyalty customers and high referral rate (NPS:85)
Cost leadership
Higher cost life time value
Systems & procedures
• Proprietary ERP (enterprise resource planning) system
• Global standards built on data and experience of 20.000 events (by far more than competitors)
• Global standards built on data and experience of 20.000 events (by far more than competitors)
Commercial strength**
• Active sales team (>50 sale managers globally) making a pivotal difference between EventyOn and other competitors.
• Multi format = return clients
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
• Multi format = return clients
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
High average check per person thanks to 'verbalised services' (food, entertainment, gift, decoration etc)
• Moscow: 121 USD (x30 Big Mac)
• Saint petersburg: 101 USD (x27 Big Mac)
• Bucharest: 94 USD (x21 Big Mac)
• Warsaw: 126 USD (x23 Big Mac)
• Moscow: 121 USD (x30 Big Mac)
• Saint petersburg: 101 USD (x27 Big Mac)
• Bucharest: 94 USD (x21 Big Mac)
• Warsaw: 126 USD (x23 Big Mac)
Premium positioning
Commercial strength**
• Active sales team (>50 sale managers globally) making a pivotal difference between EventyOn and other competitors.
• Multi format = return clients
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
• Multi format = return clients
• Ability to sell premium products (Average check +35% vs competition, above 100$ even in low income countries)
*Disclaimer: all above KPIs are not a financial performance representation and do not predict future financial performance of company-owned, joint ventures or franchised outlets. Financial performance might vary widely considering internal and external factors including management performance, competition and market situation. We also do not authorize our employees or representatives to make any such representations, either orally or in writing.
The Bucharest Opportunity
350.000 Euro - all cash in for 50% of thee company (initial CAPEX 1.5Million Euro)
300K for operating cash flow and 50K to settle the debt with the landlord
300K for operating cash flow and 50K to settle the debt with the landlord
We sell 50% of the company for 350.000 Euro.
All cash in to support the operating cash flow and to settle the debt with the landlord (expected settlement 50.000 Euro). Original CAPEX 1.5M Euro
All cash in to support the operating cash flow and to settle the debt with the landlord (expected settlement 50.000 Euro). Original CAPEX 1.5M Euro
As we witness in Russia, at the end of the restrictions, when the situation progressively normalises, there is a strong market rebound due to delayed demand, making an attractive market even more attracitve
Discounted asset
Expected market rebound
Strong reputation
Since it's opening we have created a strong brand reputation and spontaneous demand.
Committed leaders with skin in the game
Alessio and Alexandra Lewithin are experienced managers in the company and have invested all the life saving in this business, being 100% committed to success
The business in Romania did not launch yet EventyOn brand and multi-experience business model operating so far only under CulinaryOn brand.
EventyOn allows for higher conversion, client retention and higher frequency of purchase
EventyOn allows for higher conversion, client retention and higher frequency of purchase
From CulinaryOn to EventyOn
Possibility of future expansion inside current premises
Inside the current premises we can add one or two more rooms to eventually increase the capacity and company turnover
Prove of rebound: Russia 2021
The combined effect of delayed demand, new formats, new web site developed during the pandemic allowed Russia to grow above 2019 to new record levelss (despite hiccups restriction)
Slow Jan-June due to fears of COVID19 restrictions in corporate events
Introduction of QR code in July 2021 for 20 days. Total lock down 1st 10 days of November
Introduction of QR code in July 2021 for 20 days. Total lock down 1st 10 days of November
- Commercial efficiency
• Interconnected rooms
• both XXL and small events
• multiple events in parallel - Operational efficiency
• 80% less back of the house than F&B
• Stations on wheels able to change the room layout and configuration
Iconic Desing
Branding of the studios is one key elements of success. Our brand book has hundreds of brand identity elements for every experience and our standard of operations make our events stand out in professionalism and branding
Loft
design
design
Cooking
Stations
Stations
Chef's
table
table
Curated
zoning
zoning
Brick walls, metal, modern finishing
Unique & functional design of cooking stations
A chef table that acts as a real stage for show cooking
CULINARYON's design takes into account the function of each zone
